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Howard Stern is the future of media. God help us…

Good article on the Dallas-Fort Worth Star-Telegram today about satellite radio and its broader implications for radio in general. They do a pretty solid job of explaining the rules of engagement here as media struggles with consumers’ increasing variety of choice in how they consume content. One notable absence in the article is its avoidance of print media’s struggles with the Internet as a source of information, which fundamentally is the same issue described with regard to satellite/cable vs. broadcast media. The most interesting comment came from NAB spokesman Dennis Wharton, who “…points out that ‘localism’ — giving listeners news, weather and sports that relates to their community — remains the province of broadcast radio. ‘That’s our franchise and ours alone,’ he says.” I know of some bloggers who might disagree. As they say on radio… stay tuned.

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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