Are you ready for local search? (Small Business E-Commerce Link Digest)
Use of local search continues to grow. This week's links look at trends worth watching.
When Google goes bad…
How much of your traffic comes from Google? What would you do if it stopped?
What do you want your customers to hear? (Guide to Small Business E-commerce Strategy)
Do your customers hear what you're saying? Do they care? Here's what to do about it.
What are you really asking your customers to do? (Guide to Small Business E-commerce Strategy)
Customers have a funny way of doing what they want to do, not what you want. Does your site let them? And is that good for your business?
Only one tool can guarantee a strong business (Guide to Small Business Ecommerce Strategy)
Too many people put the focus on tools first. Should you use Twitter? Should you use WordPress? Better question: Where should you start?