Measuring customer satisfaction: the Avinash Kaushik interview
Web analytics don't measure customer satisfaction. Until now. Avinash Kaushik on 4Q and measuring customer satisfaction.
The 7 keys to successful web metrics (Guide to Small Business Ecommerce Strategy)
Do you use web metrics to track your business or only to track your website? These tips will help you do both.
The birth of search engine distribution (Guide to Small Business Ecommerce Strategy)
Google adds a search box within it search results for some businesses. Is Google now a distribution channel as well as a marketing channel?
Small Business E-commerce Link Digest – March 7, 2008
This week's list of link love focuses on Google Analytics, SEO, expert advice and whether "sculpting" traffic is strategically sound.
Permission marketing: An interview with Jared Reitzin (Guide to Small Business E-commerce)
Jared Reitzin, CEO of mobileStorm, talks about permission marketing and how email marketing and mobile marketing can help small businesses grow.