I love my computer because my friends live in it
I've been spending a lot of time lately on Twitter, from my laptop and Blackberry. Same with Facebook. And Flickr. Your customers are too. But here's the thing. I don't…
Can you buy attention? Could you ever?
Is there an attention economy? Should you even care? I don't think so. Marketers have always exchanged money for tactics (i.e., advertising, commercials, copywriting and creative). Ideally, extremely effective tactics…
Great example of viral marketing. And for a good cause!
MacHeist shows five great examples of how to build viral marketing campaigns. Check out these excellent viral marketing tips.
What's the value of Web 2.0 to e-commerce? Maybe not as much as we think
Blocking and tackling are more important than blogging and tagging in e-commerce. Get your objectives and strategies set first, then look at Web 2.0 technology.
Will rising gas prices fuel local search?
Rising gas prices may fuel local search and local business. Your small business can use this as an opportunity to win using local search.