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I love my computer because my friends live in it

I’ve been spending a lot of time lately on Twitter, from my laptop and Blackberry. Same with Facebook. And Flickr. Your customers are too. But here’s the thing. I don’t love my Blackberry. I don’t love Twitter. I don’t love my laptop (though it is pretty choice). I downright hate Facebook. Same with your customers. Customers love what these things provide.

Are you selling your customers on your product? Or are you selling them what it does for them?

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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