I just finished reading Steve Krug’s new book, Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems. As with his earlier book, Don’t Make Me Think, it’s awesome.
- The book covers an important topic for anyone involved in marketing in the 21st century; and,
- Don’t Make Me Think
is, itself, so damn usable. It’s accessible and fun to read. How many business books not written by John Jantsch can you say that about?
Now that I’ve finished Rocket Surgery Made Easy, I think I’m going to have to start a list of the best business book of the next 10 years. Krug is funny, insightful and – there’s that word again – usable. While this book applies more to people actually doing the testing on a website, it’s worth checking whether that should be you. Many small businesses have no one doing this kind of testing. Learning from Krug, there’s no reason why that should continue.
From introducing you to the basics of constructing a usability test, to conducting the test all the way through to debrief and putting what you’ve learned into action, Krug has written a(nother) classic. He even looks at remote testing using tools like GoToMeeting or UserTesting.com. And, yes, I’m a big believer in those methods. The book is filled with practical, actionable steps that anyone can put to good use. Which is the whole point, now, isn’t it?
Get a copy for yourself. Or for someone on your team. Or for everyone you know. But, definitely check it out. You, your customers and, ultimately, your business will benefit.
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