skip to Main Content

Todd Henry's "The Accidental Creative: How to Be Brilliant at a Moment's Notice" (Book Review of the Week-ish / Back to School Beach Reads)

In honor of the last week of summer, we’re doing a something a little different this week here at Thinks. Long-time readers know our regular “Book Review of the Week-ish” series. This week, we’re posting only reviews of books worth noting in a series we’re calling “Back to School Beach Reads”. Enjoy today’s review–Todd Henry’s “The Accidental Creative: How to Be Brilliant at a Moment’s Notice”–and check back each day this week to enjoy the entire series.


Early in “The Accidental Creative: How to Be Brilliant at a Moment’s Notice”, author Todd Henry quotes Edward de Bono’s maxim, “An idea that is developed and put into action is more important than an idea that exists only as an idea.” Happily, this wonderful volume provides “creatives” with an outstanding plan both for developing and putting ideas into action.

Henry defines “creatives” as anyone “…compensated for the ideas we generate.” I think he’s right. Business today relies upon the continual creation of fresh ideas, regardless of whether those ideas come from marketing, sales, operations or finance. And, while loads of books offer guidelines for creative thinking—including some of our favorites here at Tim Peter Thinks, such as Dan Pink’s “A Whole New Mind”, Seth Godin’s “Poke the Box” and Hugh MacLeod’s “Ignore Everybody”—what separates Henry’s book from the crowd is its focus on practice and process.

Henry draws inspiration from Pasteur’s maxim, “…chance favors the prepared mind” and offers exercises designed to ensure your creative juices flow regularly and repeatedly. He has thought through the diverse demands placed on creative individuals and developed a plan that accounts for those pressures.

Marketing guru Seth Godin—no slouch when it comes to creative thinking—calls “The Accidental Creative”, “Invaluable for anyone who thinks for a living.” I agree. Grab a copy today to prepare your mind for an abundance of fresh ideas and a plan to put those ideas in action.

Are you getting enough value out of your small business website? Want to make sure your business makes the most of thelocal, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.


Or subscribe via email.

And while you’re at it, don’t forget to follow Tim on Twitter.

Tim Peter & Associates helps companies from startups to the Fortune 500 use the web to reach more customers, more effectively every day. Take a look and see how we can help you.

Technorati Tags: , , , , , , , , , , , , , ,

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

This Post Has 0 Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Back To Top