Social, Local, Mobile Links: The Delayed Flight Edition (Small Business Link Digest – June 24, 2011)
No fancy setup this week. Just the best social, local, mobile marketing/search tips, tricks and treats.
Should you care about your competition's conversion rate?
Knowing your conversion rate is critical. But what about your competitors? Should you care about your competition's conversion rate? Thinks takes a look.
The First Conversion:Why Repeat Visits Matter
I mentioned a couple of weeks ago that visits may be a better leading indicator than unique visitors. Now, in my latest post for Mike Moran's Biznology blog, I take…
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know by Mark Jeffery (Book Review of the Week-ish)
Mark Jeffery's "Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know" dives into marketing data. So, you know I had to take a look.
What's the deal? More thoughts on deal sites for customer acquisition
Monty Hall wasn't the only one who wanted to make a deal. But are these customers worth it. A few thoughts on how to find out.