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MidJourney created image of young professional marketer trying to keep up as fires and floods surround them to illustrate the idea of diversifying your marketing mix when there's too much to do
Revisiting How to Diversify Your Marketing Mix When There’s Too Much to Do (Thinks Out Loud)
E-commerce, Marketing, Podcast, Social Media, Strategy

Revisiting How to Diversify Your Marketing Mix When There’s Too Much to Do (Thinks Out Loud)

A listener of this show told me recently that, “People are already overwhelmed with the amount of social media they manage.” That’s a real challenge, on that can make it…

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MidJourney generated image of marketer overwhelmed by amount of work and number of marketing channels to illustrate the idea of trying to diversify her company's marketing mix.
Diversifying Your Marketing Mix When There’s Too Much to Do (Thinks Out Loud Episode 430)
Artificial Intelligence (AI), Digital Transformation, E-commerce, Leadership, Marketing, Podcast, Social Media, Strategy

Diversifying Your Marketing Mix When There’s Too Much to Do (Thinks Out Loud Episode 430)

We talk a lot on this show about diversifying away from Big Tech generally, and about diversifying away from Google, specifically. Which is great in theory. But it can be…

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MidJourney generated image of a group of diverse people standing in line to illustrate the challenge of acquiring customers as the media landscape continually gets bundled and unbundled
Revisiting Bundling, Unbundling, and Customer Acquisition (Thinks Out Loud)
Artificial Intelligence (AI), Marketing, Podcast, Social Media, Strategy

Revisiting Bundling, Unbundling, and Customer Acquisition (Thinks Out Loud)

Peter Drucker said it years ago: Your job is to create a customer. But creating a customer can be hard, especially as media and creators and influencers get bought out…

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MidJourney created image of robot working at a hotel front desk to illustrate why AI makes customer experience more important for your business
Why AI Makes Customer Experience Even More Important for Your Business (Thinks Out Loud Episode 427)
Artificial Intelligence (AI), Marketing, Podcast, Social Media, Strategy

Why AI Makes Customer Experience Even More Important for Your Business (Thinks Out Loud Episode 427)

Smart companies are using AI to improve their sales, marketing, and customer service. Even where the tools aren’t transformational, they’re helping businesses large and small drive greater effectiveness and efficiency.…

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