Revisiting Bundling, Unbundling, and Customer Acquisition (Thinks Out Loud)
Peter Drucker said it years ago: Your job is to create a customer. But creating a customer can be hard, especially as media and creators and influencers get bought out…
Why AI Makes Customer Experience Even More Important for Your Business (Thinks Out Loud Episode 427)
Smart companies are using AI to improve their sales, marketing, and customer service. Even where the tools aren’t transformational, they’re helping businesses large and small drive greater effectiveness and efficiency.…
Big Trends: Bundling, Unbundling, and Customer Acquisition (Thinks Out Loud Episode 411)
Peter Drucker said it years ago: Your job is to create a customer. But creating a customer can be hard, especially as media and creators and influencers get bought out…
Is Google Doomed? And Other Top Digital Trends for 2024 (Thinks Out Loud Episode 408)
Happy New Year, Big Thinkers! It’s time once again to look at the top digital trends that will shape the year ahead. And, two questions that we keep hearing about…
What Taylor Swift Can Teach You About Bypassing Gatekeepers (Thinks Out Loud Episode 393)
Don't let her reputation fool you. Taylor Swift prints money like a Mint. Maybe even more so, if I'm being honest. Her concerts have not only made her a ton…