What If I’m Wrong About AI and Marketing Jobs? (Thinks Out Loud 453)
I’ve long believed that AI won’t steal your job, but rather that smart people who put AI to work will. After all, marketing, e-commerce, and customer acquisition roles are simply…
Google vs. ChatGPT: Who’s Really Winning… And Why It Matters for Your Business (Thinks Out Loud Episode 451)
With all of the discussion around ChatGPT, generative AI, and large language models, you’d think that OpenAI’s tools — or those from Perplexity or Anthropic — are crushing Google. It…
AI, Content, and Revenue: Why Clicks Are Overrated (Thinks Out Loud Episode 450)
Is it possible that clicks are overrated in digital marketing and in marketing more generally? Isn’t the point of marketing to drive revenue? I think so, in both cases. You…
Will AI Kill Content Marketing for Customer Acquisition? (Thinks Out Loud Episode 449)
We’re living through an evolving landscape around content marketing in the age of AI. This evolution raises the question of whether AI will kill content marketing for customer acquisition. What…
How Should You Think About Website SEO for AI? (Thinks Out Loud Episode 448)
Google’s AI Overviews show up regularly for lots of search queries. Plenty of people also use ChatGPT, Perplexity, Claude, and others for “search” (albeit, with different behaviors than we’ve long…