What is a "brand story" anyway?
Companies increasingly rely on their brand story to attract customers. But what is a brand story, anyway? Thinks helps you sort out your brand story.
Subdomains and Subdirectories for Branding
How do the URL's, subdirectories and subdomains you choose affect your brand? Tim Peter Thinks takes a look.
Can You Market Luxury Brands Online?
Luxury brands seem to be failing online. But is online the problem? Or the solution?
Does your ecommerce strategy have the right goals? (Guide to Small Business Ecommerce Strategy)
Are you getting everything you expect from your small business website? In fact, do you know what you should expect?