Mike Moran started a great dialogue about corporate blogging and made a compelling argument in favor of "corporate" blogs that's worth a closer look. First off, I think many corporations…
Companies increasingly rely on their brand story to attract customers. But what is a brand story, anyway? Thinks helps you sort out your brand story.
How do the URL's, subdirectories and subdomains you choose affect your brand? Tim Peter Thinks takes a look.
Luxury brands seem to be failing online. But is online the problem? Or the solution?