Will Your Customers Use AI? (Thinks Out Loud Episode 418)
AI might be entering the “trough of disillusionment,” but that doesn’t mean it’s dead. Far from it. In fact, an increasing number of customers are using AI every single day.…
Why You Need to Ignore the Coming AI Backlash (Thinks Out Loud Episode 417)
I’m calling it: We’ve reached “peak AI.” There’s too much hype. With over $50B in venture capital investment in 2023 and literally thousands of “AI focused companies” in marketing technology…
Revisiting 2024 Predictions: Putting AI in Marketing to Work (Thinks Out Loud)
The Information reports that Amazon and Google are quietly tamp ing down generative AI expectations, noting that it’s tough to make the case for AI benefits “because of the high…
Is It Time for Your Marketing Team to Use AI? (Thinks Out Loud Episode 405)
With all the hype and hope attached to artificial intelligence, it’s worth asking, is it time for your marketing team to use AI? And the simple answer is, “yes.” Actually,…
Rethinking Search Marketing in the Age of AI (Thinks Out Loud Episode 397)
Artificial intelligence is going to dramatically change customer behavior. Businesses like yours beginning to see the effects of this shift because Big Tech gatekeepers are already adapting to the way…