What does an A/B test look like, anyway?
ProFlowers offers a great example of A/B testing. thinks shows why it works.
The rules of social media for business (Small Business E-commerce Link Digest – May 15, 2009)
This week's links look at social marketing, warts and all.
How not to run a Google AdWords campaign. Or any other.
Even the best companies using the right tools can screw up. A case study in how to do that.
Grow, baby, grow. Your traffic and your business. (Small Business E-Commerce Link Digest – 3/13/2009)
Getting traffic might not be easy. Especially now. But you can do it. Here's how.
Making it happen (Small Business E-Commerce Link Digest – 2/27/2009)
Getting people to buy in this market is going to take work and a culture of optimization. Here's how to do that.