How to Escape Big Tech’s Web (Thinks Out Loud Episode 395)
Big Tech, the Gatekeepers, the AGFAM (Amazon, Google, Facebook, Apple, and Microsoft), the Frightful Five. We've got lots of names for the "bad guys" in our marketing story. They are…
Is Google Telling Us That Organic Search Doesn’t Matter Any Longer? (Thinks Out Loud Episode 392)
Google has been remarkably transparent lately in telling marketers and brands and businesses how to rank better in search. The trick, of course, is not try to rank. It's to…
Big Tech Earnings and The State of Digital Q3 2023 (Thinks Out Loud Episode 390)
What is the State of Digital as we head into the back half of 2023? Well, one signal comes from Big Tech's earnings calls. What can we learn from what…
Revisiting "How to Add an AI to Your Team" (Thinks Out Loud)
We've been saying for years that AI won't steal your job. At the same time, it's entirely possible that it will change what your job is. And, used well, it…
The Biggest Lesson About Artificial Intelligence in Marketing from Google Marketing Live 2023 (Thinks Out Loud Episode 386)
Google's Marketing Live 2023 event showcased the search giant's innovations in generative AI for advertising and enticed advertisers to connect more deeply with Google's ecosystem. Cool, right? Well... maybe not.…