Artificial intelligence will shape the way your customers interact with your brand. That’s undoubtedly true. In fact, it’s possible we’ll see cases where the customer might not interact directly with…
Your customers live their lives online. They carry the internet in their pockets. We see that in practice every year when Black Friday shopping data comes out. And, what did…
Big Tech relentlessly seeks to get between you and your customers. They spin the web... and we get caught in it. How can you build a brand that customers want…
We're halfway through the 2020s. Do you still need a website? That's the question posed on LinkedIn a few days back and, at least in part, underscored by the fact…
Is AI going to strip all brands of their humanity? Or is it possible to build a human-centric brand in the age of AI? Here's a bigger question: Why should…
