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July 7, 2020

A Digital Transformation First Step: What You Can Do Right Now (Thinks Out Loud Episode 294)

July 7, 2020 | By | No Comments

Digital Transformation First Step: Woman seeing into the futureLooking to drive results for your business? Click here to learn more.


Digital transformation is a process, not a destination. So, even though we’ve seen “two years of digital transformation in two months,” don’t feel like you’re late to the party. You have plenty of opportunity to improve the experience you provide customers using digital right now. Or, you do as long as you take your first step towards digital transformation.

What tools exist to help you on your journey? How can you begin to create great experiences for your customers? And how can you take your first step towards digital transformation for your company, right now? This episode of Thinks Out Loud is here to help you get started.

Want to learn more? Here are the show notes for you.

A Digital Transformation First Step: What You Can Do Right Now — Headlines and Show Notes

Thinks Out Loud is sponsored by SoloSegment: SoloSegment increases large-enterprise, B2B website conversion with easy-to-install software that automatically connects website visitors to the content they need to see to achieve their goals. SoloSegment does this using anonymous data and machine learning ensuring privacy compliance, addressing the many anonymous visitors, and improving the efficiency of marketing teams. Visit SoloSegment.com.

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil PR-40 Dynamic Studio Recording Mic and a Focusrite Scarlett 4i4 (3rd Gen) USB Audio Interface into Logic Pro X for the Mac.

Running time: 15m 06s

You can subscribe to Thinks Out Loud in iTunes, the Google Play Store, via our dedicated podcast RSS feed (or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Transcript — A Digital Transformation First Step: What You Can Do Right Now

Well, hello again, everyone and welcome back to Thinks Out Loud, your source for all the digital marketing expertise your business needs. My name is Tim Peter, this is episode 294 of the big show, and thank you so much for tuning in. I hope you had a great holiday weekend or a long weekend if you celebrated. I know I did; tanned, rested and ready and looking forward to, you know, a really cool conversation today.

So, you know, there's a lot going on, right. We're at the midpoint of the year and it seemed like a good time to talk about what's going on right now. And to talk about what you can do right now.

Difference Between Strategy and Tactics of Digital Transformation — A Digital Transformation First Step: What You Can Do Right Now

When we talk about digital transformation, when we're talking about digital strategy, when we're talking about digital marketing, or things along those lines, a lot of the time I'm talking about the big picture. I mean, the name of the show is Thinks Out Loud, right? These tend to be the bigger view, the strategic view. And I thought it made sense, especially with everything that's going on right now, to talk a little bit about the more tactical view, what can you do right now. Because we have to remember that digital transformation is not a destination, it is a process. It is a thing that you will keep getting better at as your company, as your business, as your brand becomes more natively digital.

And I talked about the key drivers of digital transformation a couple of weeks ago. And as you well know I will link to all of these in the show notes that you will be able to find at TimPeter.com/podcast.

Importance of Customer-centricity — A Digital Transformation First Step: What You Can Do Right Now

But one of those key drivers is customer centricity. And especially with everything going on at the immediate moment, it's really worthwhile to talk about what's important to your customers right now. What is top of mind for them, what is driving their behaviors and their buying patterns and their hopes and their concerns? I mean, we're in weird times. I know you've heard that probably ad nauseam over the last, you know, three months or so.

To that point, my friend Mark Schaefer talks about how in a great post that again, I will link to in the show notes — a great ebook actually — that he put together that's really worth your time — free ebook, no registration required or anything — he talks about how right now we are in the lower part of Maslow's hierarchy. You know, if you think about Maslow's hierarchy, it's a the hierarchy of needs, what is important to you?

And right now your customers care about the things that are fundamental. They care about the things that are most critical to living life. They care about their wellbeing, you know, food, shelter, sleep, they care about their safety, their security, health resources, right? Do they have money and that they seek belonging and yes, they seek love. They're not just concerned about these things for themselves. They're concerned about them for their family. They're looking for a sense of connection to other people, to other human beings.

I mean, think about what's driving all those streaming concerts and all the social media activity that's been going on. Ever since people started quarantining, you know, whether it was their sourdough starter or new cocktails or anything, they just want to belong to a community. So your customer's needs, and let's be fair your needs right now, are fairly fundamental. We're talking about the base level stuff: wellbeing, safety, belonging, love food, shelter, security, health, money, family. Pretty straightforward stuff.

Tools to Assist You — A Digital Transformation First Step: What You Can Do Right Now

And the evidence suggests that Mark is right. Now, there are all kinds of tools that you can use to discover why that is. You know, I talk about why data is the crown jewels a lot. Here's a perfect example of using data. And I want to be clear. There are all kinds of tools you can use. Many of them are paid tools. But I'm going to talk about how you can do this for free. It's going to take 5-10 minutes of your time.

Just go to Google, do a Google search for a term that's important to your business and then do the same search, adding the words COVID or coronavirus.

Now I want to be fair. I rant about Google all the time and the threats that they pose and the challenges that they pose. And let's be fair. I will do that again in the future… possibly as soon as next week. But as I heard someone say recently, we can argue about the color of the drapes when the house isn't burning down. So for right now, let's use Google for what they're great at, and let's use their data to help us understand our customers more effectively.

So pick a term that's important to your business and then do a search for it right on Google. And then on that page, check out, they will have a box either somewhere in the middle of the page, maybe near the top of the page, certainly at the bottom of the page that says something like common searches or related searches and take a look at what it says.

You can also check out question databases, like QuestionDB.io, or AnswerThePublic or use social listening tools like BuzzSumo or Mention. Obviously there's all kinds of tools you can use, like SEMrush or Ahrefs or Moz. But just start with the free stuff, because these are all free and they'll give you some good answers quickly.

Data for Your Customer Journey — A Digital Transformation First Step: What You Can Do Right Now

So I did two different searches; I want to give you two different examples. I chose restaurants for one of them because it's something we all can relate to. And among the popular searches are restaurants near me that are open, restaurants near me open now, restaurants near me that deliver, restaurants near me with outdoor seating. Notice a pattern?

You know, just to mix things up. I did a search for digital transformation. One of the suggested alternatives was "digital transformation COVID" and that had a bunch of ideas like digital transformation post COVID or after COVID, digital transformation due to COVID-19. Again, you get the idea.

What do the searches or social listening tools that you use for your brand and your business tell you about what's important to your customers right now? I'm pretty confident. It's going to show you just like we talked about that they're kind of at that fundamental level. Maybe they have questions about what's in stock or how to actually get your products or services right now while they're distant or maybe they have questions about cleanliness. Maybe they're uncertain about payment terms, given the state of the economy. The point is that your customers have very real questions that are fundamental to their wellbeing for the products and services you make.

Are You Necessary for Customers? Can You Make Yourself Necessary — A Digital Transformation First Step: What You Can Do Right Now

Now it's possible because of what you do, it's possible that you, what you do isn't necessary. This is a great point in Mark Schaefer's ebook, and I highly encourage you to read it again, I will link to it in the show notes. But it's a great point because if you're what you're offering is not fundamental. Maybe the evidence will suggest that you need to start thinking about how to be more fundamental. And if you do offer something that's necessary, but you're not answering their questions about these fundamental problems, you're not in the game.

You have to take a look and say, do you have the content that answers the questions that customers care about? You know, I just talked about "data is the crown jewels." Well, obviously content is king, right? Yuo need to be there. You don't have to create all the content. You can link to public health sites or partner with others in your community or your industry who can answer the questions that are top of mind for your customers.

Importance of Website and Digital Presence — A Digital Transformation First Step: What You Can Do Right Now

But it's incredibly necessary, it's critical that you're helping your customers with the challenges that they're facing in this moment. We've talked about trying to use digital to do the heavy lifting. Right now, it is a 24x7x365 salesperson. It is a 24x7x365 customer service person. You don't have to worry about it getting sick. You don't have to worry about it getting ill. You don't have to worry about it taking a day off. But you do have to make sure you're providing the answers to the questions your customers have. And when you're doing that, you're demonstrating that you are a valuable resource. You become necessary in the day to day lives of your customers. And that's true, whether you're B2C or you're B2B, because they've got very real needs. They've got very real challenges. They’ve got very real struggles.

Again, I started that, kind of started the show, by talking about the fact that we're all getting fed up by hearing about, "Oh, these are difficult times." Yeah. They are. Great. What are you going to do about it? And more importantly, what are you going to do for your customers about it? Because that's how you use digital in the real world to transform your business. You use the data that your customers create to learn about what's important to them. And where needed to adapt your products and services to meet their needs. And you allow digital to assist them wherever they are in the journey, whether they're just learning about you, whether they're comparing you to alternatives, whether they're thinking about buying, whether they're buying, whether they're using your product, wherever they happen to be. And that means both in the physical world and in their journey where they happen to be.

Conclusion — A Digital Transformation First Step: What You Can Do Right Now

So, yes, I love thinking about the big picture. I love talking about the big picture. We talked about the big picture a lot here, and obviously you want to make sure you're not chasing one thing if it's a short term situation only. But the current situation likely isn't short term. I mean we're three months in and it doesn't look like we're going to be out of it three months from now. So what you have to do is make sure you're setting yourself up to execute against what your customers need.

Use data to learn about what your customers need. Use content to support them. And use digital as a complement to all of the other things you do so that you're helping customers and ultimately helping your business too. Remember it's a process, not a destination. And the only way you're going to get there is by taking the first step. Seems like now is as good a time as any to do that.

A Digital Transformation First Step: What You Can Do Right Now Show Outro and Wrap-Up

Now, looking at the clock on the wall, we are out of time for this week. But I want to remind you that you can find the show notes for today's episode, as well as an archive of all past episodes. By heading to TimPeter.com/podcast. Again, that's TimPeter.com/podcast. Just look for episode 294.

While you're there, you can click on the subscribe link in any of the episodes you find there to have Thinks Out Loud delivered to your favorite podcatcher every single week. You can also find Thinks Out Loud on Apple Podcasts, Google Podcasts, Stitcher Radio, Overcast, wherever fine podcasts are found, you should be able to find us there. Just do a search for Tim Peter Thinks, Tim Peter Thinks Out Loud or Thinks Out Loud. We should show up for any of those. I would also really appreciate it while you're there if you could provide us a positive rating or review. It helps new listeners find us, helps them understand what the show is all about, and it makes a huge difference to the podcast.

Also, you can also find Thinks Out Loud on Facebook by going to facebook.com/TimPeterAssociates. You can find me on Twitter using the Twitter handle @tcpeter. And of course you can email me by sending an email to podcast@timpeter.com. Again, that's podcast@timpeter.com.

I'd also like to thank our sponsor. Thinks Out Loud is brought to you by SoloSegment. SoloSegment increases large enterprise B2B website conversion with easy to deploy software as a service that automatically connects website visitors to the content they need to achieve their goals. SoloSegment does this using anonymous data and machine learning to ensure privacy compliance, address the needs of your anonymous visitors and improve the efficiency of your marketing team. You can learn more by going to SoloSegment.com. Again, that's SoloSegment.com.

With that. I want to say thanks so much for tuning in. I very, very much appreciate listening. I know I say it every week. I know it. But I would not do this show without you listening. I very much enjoy getting a chance to speak with you every week. And I so appreciate the time you take to listen.

So with that said, I hope you have a great rest of the week. I hope you have a wonderful weekend ahead. And I'm looking forward to speaking with you here on Thinks Out Loud next time. Until then please be well, be safe and as ever take care of everybody.

Tim Peter

By

April 14, 2020

How You Can Make Digital Do Your Heavy Lifting in Difficult Times (Thinks Out Loud Episode 283)

April 14, 2020 | By | No Comments

How to Make Digital Do the Heavy Lifting for Your Business: Man using computer to transact

Looking to drive results for your business? Click here to learn more.


How You Can Make Digital Do Your Heavy Lifting in Difficult Times (Thinks Out Loud Episode 283) – Headlines and Show Notes

Face-to-face doesn't work when we're all wearing face masks, right? And data shows that customers increasingly rely on digital to solve their problems. The question is is digital solving problems for your business? For far too many companies, the answer is "no." Which is exactly the opposite of what you want — what you need — right now. So, how can you make digital do your heavy lifting in difficult times? That's the topic of this week's Thinks Out Loud podcast episode.

Want to learn more? Here are the show notes for you:

Relevant Links – How You Can Make Digital Do the Heavy Lifting in Difficult Times (Thinks Out Loud Episode 283)

Customers are using digital; but it isn’t doing the job

State and national governments plan to reopen their economies

What does this mean? Your website isn't doing its job

  • And if you wait too long, you’re waiting too long.
  • And you’re already waiting too long if you’re not doing things now.
  • Once things really start to pick up, momentum and some digital realities will favor those already in the game.
  • Obviously, less true for some verticals (hotels, restaurants, etc.) But it’s already real for many industries and won’t be true in the others forever.

What should you do?

Times are tough right now. And in tough times digital must do the heavy lifting. There’s really no need to make the current any tougher than it is already. So, why not let digital do the heavy lifting for you?

SoloSegment increases large-enterprise, B2B website conversion with easy-to-install software that automatically connects website visitors to the content they need to see to achieve their goals. SoloSegment does this using anonymous data and machine learning ensuring privacy compliance, addressing the many anonymous visitors, and improving the efficiency of marketing teams. Visit SoloSegment.com.

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil PR-40 Dynamic Studio Recording Mic and a Focusrite Scarlett 4i4 (3rd Gen) USB Audio Interface into Logic Pro X for the Mac.

Running time: 17m 22s

You can subscribe to Thinks Out Loud in iTunes, the Google Play Store, via our dedicated podcast RSS feed (or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Transcript – How You Can Make Digital Do the Heavy Lifting in Difficult Times (Thinks Out Loud Episode 283)

Show Opening — How You Can Make Digital Do the Heavy Lifting in Difficult Times (Thinks Out Loud Episode 283)

Well, hello again everyone, and welcome back to Thinks Out Loud, your source for all the digital marketing expertise your business needs. My name is Tim Peter. This is episode 283 of the Big Show, and thank you so much for tuning in. I genuinely, genuinely appreciate it. I think we've got a really cool show for you.

I'm in such a good mood today and I realize that may sound bizarre with all of the stuff going on right now. You know, it's completely understandable and I want to be completely respectful, if you are not in a good mood. I get that. There's a lot of trouble out there. I get that a lot of people are having a tough time. I also think it's true that we are starting to see a place where there's a more positive outlook. You know, it may be a few months away, it may be more than a few months away, but for the first time in weeks and weeks and weeks, it feels like we are beginning to see this flattening of the curve. And I want to be incredibly sensitive to the fact that, you know, many people are going through a lot of troubles right now and that many people will continue to go through, you know, a fair bit of trouble for some time to come.

We're Starting to See Some (Relatively) Good News

But there is good news out there. And the good news has a lot of implications. The good news and the bad news have a lot of implications for how you need to react as we go forward. And so that's really what I want to focus on.

You know, I talked a week ago about, you know, the plan is not the goal, the goal is the goal, right? And I've also talked a lot about how there is a path forward. Today I want to talk about what those are.

So there is a lot of data from a variety of sources. You know, HubSpot in the B2B space, Within.co for retail, Morning Brew, other people talking about the fact that customers are using digital, they are engaged with digital, whether it's on desktop or tablet or mobile. They are sitting home. They are working from home. They are unfortunately in many cases not working from home. And they are spending time on digital. And lots of companies, lots of retailers, lots of businesses, lots of organizations have seen their web traffic climb, in many cases skyrocket. It's going up a ton.

But Digital Isn't Doing Its Job

We're also seeing though that sales are up generally, but in many cases, not as much as traffic is up. Now, there are certainly, certainly cases where it's going up a lot. There's a fantastic thread from Adam Singer on Twitter, who's talked about how Pinterest, Wayfair, and a bunch of other companies are absolutely crushing it right now and how, you know, you can learn the lessons that they are sort of providing in terms of what you can do with that. So I strongly recommend you taking a look at that.

But I'm going to read one part of the thing that Adam Singer said. You know, he said, "Everyone is stuck inside staring at screens. If your brand isn't winning here, there may be existential problems save for certain sectors," understandably, which is exactly the thing that I'm thinking.

You know, obviously there are a handful of sectors — hotels, restaurants, air travel — that have some more systemic problems. That are going to take a little longer to work out. But in most B2B companies, in most B2C companies, you should see your traffic going up right now. And if you see your traffic going up, but your sales aren't going up enough or equally, or if you're a B2B company, your deal flow isn't going up, what it means is that your website isn't doing its job.

Customers Want Digital to Do a Better Job

Now that's going to become increasingly important because we're seeing people begin to put together plans to reopen their economies. Israel has a plan to reopen its economy over the next handful of, you know, probably two, two and a half, three months. They've got a very detailed plan that looks pretty smart in terms of how they're going to get there. There is this Western Pact of California, Washington state and Oregon, and a coalition of six Northeastern and mid-Atlantic states that are starting to put together plans as well for how they reopen their economies.

And we're seeing signs that consumers, customers actually, are taking this for granted. You know, for all the predictions of doom and gloom that you hear out there, customers still are buying even in categories you might not expect. Business Insider has a story that says cruise ship bookings for 2021 are already on the rise. Even with all the problems that the cruise industry has had specifically, and travel more generally — I don't want to malign any industry. I don't want to encourage people to not travel. Believe me, I don't want to encourage people to not travel. But it's remarkable to me that the cruise industry is actually seeing some growth.

The "New Normal" Is Tough to Predict. But Digital Will Play a Big Role

That indicates to me that customers want to do the things that they've always done. They want to get back to normal as quickly as they possibly can. There are many predictions that talk about how Covid-19 is going to change things forever, and those could well be true. But this at least seems to indicate that some of the things that we think will change forever. Maybe won't change as much as you might think. And if your website isn't doing its job, if you wait too long, you're only going to make whatever challenges you face today worse in the long run. You're already waiting too long if you're not doing things now to make your digital channels do the heavy lifting that they need to do. Right? After all, face-to-face has been hurt over the course of this process.

I just wrote a column for Hotel News Now that talks about how in tough times digital must do the heavy lifting and all of this data just reinforces that point because once things really start to pick up, momentum is going to favor those that are already in the game.

What's going to happen? People are going to say, "wow, I found a great deal on this website," or, "this company had a great deal," or they're going to share with their friends this thing that they found. And that's going to create a problem. We know that Google preferences businesses in paid search and to some degree in organic search who keep an active presence. So if you're not doing things now, you're only going to make it harder for yourself to catch up later.

And again, that may be less true at the immediate moment for some verticals. You know, hotels, restaurants, air travel, things like that, theater tickets, event tickets, etc. But it's already a reality for many industries that we're seeing this volume happen. And for all the others, the current state isn't going to be true forever as the cruise ship bookings certainly seemed to indicate. So you cannot sit on the sidelines and wait for the recovery to ensure you recover. There are things you must do today.

So what are those?

How You Can Make Digital Do the Heavy Lifting in Difficult Times

Monitor Metrics

Well, first you've got to monitor your metrics. You have to know what's happening in terms of traffic, in terms of conversion rate, in terms of lead time to order, in terms of leads generated for your B2B website. A company called Screen Pilot, an agency who focuses on the hospitality industry, has a terrific set of metrics that you should monitor if you're in those sorts of service industries. But many of them apply regardless of what you're doing.

Invest in Your Content

The next thing you have to do is you have to invest in your content. And not just in your content itself, but in making your content work. Content, as I've said many times before, is much cheaper than you think, right? "Content is King," but it's also not that expensive a King. It's only content that doesn't convert that's expensive. So you need to look at, is my content keeping people on my site? Is it encouraging them to take the next action and is that next action leading them to get in touch with me, to give me their contact information to create a sale. Because that's expensive content.

Create Value-Adds and Products That Work if Money is Tight

You've got to recognize that folks — especially millennials who will be key to the recovery, as I talked about on the show a few weeks back — and many businesses may have less money to spend. Both Barron's and the Atlantic Magazine have sobering, you know, really kind of distressing articles about the fact how coronavirus has already made us poorer for years to come. So people and businesses may have less to spend.

But that doesn't mean that you have to lower prices. You may have to come up with some lower cost offerings, but it doesn't mean you should lower prices for your premium offerings. It means that you need to offer more value for what people spend. There was an episode I did a couple of weeks back on the lost art of value adds. I would really encourage you to give that a listen and think about how you bundle for people in your market to help them get greater value for what they spend without lowering prices. We know the recovery may be soft for a while. We know it may take a while to come, but don't make the recovery worse by making your revenues artificially low.

I've told the story for years about a client I worked with who said they didn't like email because their email campaigns generated much less revenue per sale than any other channel. And we looked at their email marketing and all of their emails offered discounts. So of course they were getting much less revenue per email than they were getting from other channels because they literally were asking people for less money in every email. Don't do that.

Think instead about how you can provide the right kind of value adds to increase what people get for the money they spend without lowering your prices.

Sell Gently

Then you also want to make sure you're selling gently for now. At the immediate moment the first thing you have to do is you have to reassure customers. You have to inspire confidence that A.) you will be there for them; B.) That you will be around in six months time or nine months time or a year's time and C.) That you have something that can help them given where they are, the realities of where they are. So you want to make sure that it's not a hard sell but that it is a reassuring sell.

Make Digital Do the Heavy Lifting

And ultimately what you want to do, whether you're B2B or B2C, is make digital do the heavy lifting for you. Digital ought to be your 24/7/365 salesperson.

Coronavirus has put us in a position where face-to-face is off the table, at least for some time to come. So digital has to be that 24/7/365 salesperson. And if it isn't, the problem is not that digital does not work for your business. The problem is not the digital doesn't work for your industry. It's that your digital isn't doing its job. Your 24/7/365 salesperson isn't working correctly. And what you need to do is get that to work for you.

How You Can Make Digital Do the Heavy Lifting in Difficult Times Summary

So yes, times are tough right now, but in tough times, digital must do the heavy lifting for you. There is absolutely no need, there's no sense in making the current environment any tougher than it already is for you and for your business. So the question I want to leave you with is, why not let digital do the heavy lifting for you now so that you're in a better position for digital and face-to-face to do the heavy lifting for you in the future.

Closing — How You Can Make Digital Do the Heavy Lifting in Difficult Times (Thinks Out Loud Episode 283)

Now looking at the clock on the wall, we are out of time for this week, but I want to remind you that you can find the show notes for today's episode. As well as an archive of all past episodes by going to TimPeter.com/podcast. Again, that's TimPeter.com/podcast. Just look for episode 283. While you're there, you can click on the subscribe link in any of the episodes you find there to have Thinks Out Loud delivered to your favorite podcatcher every single week.

You can subscribe to Thinks Out Loud on Apple Podcasts, Google Podcasts, Stitcher Radio, Overcast, whatever your favorite podcatcher happens to be. Just do a search for Tim Peter Thinks, Tim Peter Thinks Out Loud or Thinks Out Loud. We should show up for any of those.

While you're there I'd also really appreciate it if you could provide us a positive rating to review. It helps new listeners find us. It helps them understand what the show is all about and it makes an enormous difference for the podcast overall.

You can also find Thinks Out Loud on Facebook by going to facebook.com/TimPeterAssociates. You can find me on Twitter using the Twitter handle @tcpeter. And of course you can email me by sending an email to podcast@timpeter.com again, that's podcast@timpeter.com

I'd also like to thank our sponsor SoloSegment. SoloSegment increases large enterprise B2B website conversion with easy to install software that automatically connects website visitors to the content they need to see to achieve their goals. SoloSegment does this using anonymous data and machine learning to ensure privacy compliance, address anonymous visitors, and improve the efficiency of your marketing team. You can learn more solosegment.com. Again, that's solosegment.com.

With that I want to say thanks so much for tuning in. I know that things feel a little tough right now or a little grim, and I'm really happy that you choose to bring us into your homes or bring us into your car or wherever you happen to be to maybe get a little lift in your day. So that means a lot to me personally. All that said, I hope you have a great rest of the week wherever you happen to be. I hope you have a wonderful weekend. And I'm looking forward to speaking with you again on Thinks Out Loud next time. Until then, especially in this current environment, please be well, be safe, and as ever take care everybody.

Tim Peter

By

January 7, 2020

Your Digital Marketing New Year’s Resolutions (Thinks Out Loud Episode 270)

January 7, 2020 | By | No Comments

Your Digital Marketing New Year's Resolutions: Image of sunrise over beachLooking to drive results for your business? Click here to learn more.


Your Digital Marketing New Year's Resolutions (Thinks Out Loud Episode 270) – Headlines and Show Notes

Happy New Year, folks, and welcome to 2020. Hope your year is off to a great start already. And, if you're looking for some ideas on how to make sure that 2020 works out to be a great year for your business, Tim Peter & Associates' president Tim Peter has some digital marketing New Year's resolutions that you'll want to check out on the latest episode of Thinks Out Loud.

Want to learn more? Here are the show notes for you:

Relevant Links – Your Digital Marketing New Year's Resolutions (Thinks Out Loud Episode 270)

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil PR-40 Dynamic Studio Recording Mic and a Focusrite Scarlett 4i4 (3rd Gen) USB Audio Interface into Logic Pro X for the Mac.

Running time: 15m 54s

You can subscribe to Thinks Out Loud in iTunes, the Google Play Store, via our dedicated podcast RSS feed (or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Transcript — Your Digital New Year's Resolutions

Well. Hello again everyone, and welcome back to Thinks Out Loud, your source for all the digital marketing expertise your business needs. My name is Tim Peter. This is episode 270 of the big show, and this is our first show of 2020. Happy New Year, everyone, thanks so much for tuning in. I really appreciate you being here.

I think we've got a really cool show. You may remember I closed out our last episode, episode 269, which of course I will link to in the show notes, with the decade in review. I took a look at the biggest trends, the biggest details, the biggest facts that you needed to be aware about as you got ready for 2020 and 2021 and 2022 we go on from here. And I thought I would start off this episode this year, this decade, with a couple of new year's resolutions for folks in digital, a couple of things that are really important as you go forward to help you grow your business and to adapt to the reality that you know we're going to see over the next couple of years.

So just to recap what I talked about in the last episode briefly, and again, I'm going to link to it in the show notes. I don't want to spend a lot of time telling you something I already told you, but I talked about, you know, mobile and the changing customer experience and AI and Google and how you can think strategically and most importantly, how you need to keep learning.

Because the one thing that digital does is it changes quickly, right? It allows for the rapid integration and disintegration of value chains, and it's important that you just keep learning.

Resolution #1: Keep Learning

So my first new year's resolution, the first resolution I would encourage you is to, in fact, keep learning. And in some ways I want to end with that one, but I also think it makes a lot of sense to start with it because ultimately, no one can really predict the future. As much as I like to try, as long as, as much as I like to think I can see the writing on the wall or connect the dots, the reality is, you know, I'm probably as wrong as often as I'm right. And the one thing that remains true is if you can't predict the future, then you need to be really good at adapting to the future.

And so being able to learn and being committed to learning and being focused on learning continually and continuously is incredibly important to ensuring you're successful throughout the course of your growth as a marketer, your growth as a digital strategist, your growth as a leader within your organization.

That's really key.

Resolution #2: Invest into the Downturn

The other thing that I think is a key resolution as we go forward in 2020 is that you need to be prepared to invest into the downturn. Now I want to be very clear. I am on record that I don't think we're going to face a recession next year. I talked about this in episode 264 which again, I will link to in the show notes, but in case there is a recession, you're much better off acting as though there will be a recession and having that not be true then acting as though there won't be a recession and having that not be true. Right? The only thing worse than planning for a recession that doesn't happen is not planning for a recession. But there is a way to prepare for a recession the right way and to think about how to market in a recession the right way. And that is to continue to invest into the recession.

Now, that doesn't mean throwing all your money at all of the things you always plan to do. We've talked about this before. I'm in favor of a model that I refer to as "core and explore," which technically could be a resolution unto itself, but I'm going to keep these two together for the moment. But the idea is that you spend 80 to 85% of your energies and your budget on the things that you know work. And you keep 15%, maybe 20% of your budget in reserve to test new ideas, new opportunities as they come along. Right? So the core is the 80% to 85% you focus on the stuff you know works, and we explore is that 15% to 20% that you're keeping in reserve.

The nice thing about that is that if in fact the recession hits really hard and you need to put a little bit of that 20%, of that 15% in your pocket, it's there waiting for you without slashing what you'd already intended to do. Because you've taken 80 to 85% and you've focused it on the things that you know work and you can keep fishing where the fishing's good.

That would include things like performance marketing. That would include things like investing in your content. That would include things like investing in social in a way to get customers to tell a positive story on your behalf, providing them content that they can share with their friends and family and fans and followers.

And then that extra 15 to 20% is they are waiting for you as new opportunities come up that allow you to, you know, invest where you see the opportunities. Now, why do I think it's important to invest, even if there's going to be a downward turn? And the reason is because your competitors won't. What you really want to do in a recession is you want to make the recession, you want to make any downturn, you want to make any challenges, your competition's problem. Let them be the ones to scale back marketing and then use that as an opportunity for you to steal share. The worst thing to do when your competition is running scared is join them, right? Let them be the ones who've run around like crazy people or stick their heads in the sand or hunkered down and you know, ignore their customers.

That's the worst thing you can do because when you do that, is you get customers to expect a lesser customer experience, or you get customers to forget you because you're not marketing. You're not putting yourself in front of them at times of need. Because if you're facing some economic problems, obviously your customers might be facing some challenges too.

They have problems, they have challenges, they have needs and they will remember "who was there for me, who helped me at a time when I needed it?" So you want to market intelligently. You want to market on the channels that produce a return for you today and double down on those, really focus your efforts on the channels that work best for you. But also keep some money available, keep some resources available, keeps some time available to explore those places where maybe this is the time to try it. You know, whether it's video, whether it is some paid social, whether it is something else that comes along the way — SMS marketing? — that you haven't tried before to see, does it help you reach a new customer or reach a customer in a different way that you haven't tried before?

Resolution #3: Enlist Your Customers in Curation and Creation of Positive Brand Story

The next resolution that we want to talk about, of course, is how do you enlist your customers in the creation and curation of a positive brand story? You know, one of the things that we've talked about a lot, that I talked about a lot in 2019, is how much gatekeepers like Google and the rest of the frightful five

are making it harder to reach customers economically and organically. They've introduced more tolls along the way to reaching those customers. But what they've also done, and I'm in this case I'm talking especially about Facebook, but also to some degree email and the like, they've made it easier for people to talk to people.

So what you really want to do is get your customers to tell a positive brand story to their friends and family and fans and followers, and help you bypass the tolls that the gatekeepers have put in place. So it doesn't matter if we're talking Facebook, it doesn't matter if we're talking Google. You want to make it that your customers have something to share and a positive story to tell on your behalf.

And again, this is something I've talked about before, so I won't belabor the point, but the idea is that you want to provide content that is snackable, that is shareable, and that is sharp for your customers to share with their friends and family and fans and followers.

By snackable I mean your content needs to be easily consumed. It can't be, you know, walls of text. Think about something that allows people to consume it on their mobile device easily and readily, and answer the question that they need so that they can get on with their life.

What I mean by shareable is a, there has to be some mechanisms there for them to be able to share it. So there should be a share button. It should fit in a tweet or a text easily. But also it needs to be something that they would care to share. It needs to be emotionally engaging enough that somebody would want to share it. How does it make them look good? Look smart, look funny, look engaged to the people that they care about, right? People only share things that make them look good. So make sure that it's shareable from that perspective.

And when I say it's sharp, of course what I mean is that it's to the point. The point is very clear. What do you want them to do? How does this help them answer their questions and let them get on with their day?

And if you can do that really well and you can encourage them to do that, then you're actually enlisting their participation in this process. You're helping them help you.

Your Digital New Year's Resolutions: Conclusion

So to recap the three big New Year's resolutions, I would focus on as a digital person are one, keep learning, keep growing. Keep finding ways to get better at what you do to invest into the downturn. Two, act like there might be one and invest intelligently so that you're set up regardless of whether or not that turns out to be true. You can do that. This is sort of 2A of the resolutions. You can do that by using a "core and explore" process. Think in terms of how you can focus on the areas where you're the best position and also keep a little bit of powder dry to use where opportunities present themselves. And finally, enlist your customers in the process. The best way to compete in the marketplace today where gatekeepers are putting tolls and putting roadblocks between you and your customers is to get customers to participate in that storytelling on your behalf.

If you do that, I feel pretty confident that at the end of this year you'll be looking back and saying, wow, this was a really great year for us because we made the right resolutions and committed to them at the start.

Your Digital New Year's Resolutions: Show Closing

Now looking at the clock on the wall, we are out of time for this week. But I'd like to remind you that you can find the show notes for today's episode as well as an archive of all our past episodes by going to TimPeter.com/podcast, again that's TimPeter.com/podcast. Just look for episode 270. While you're there, you can click on the subscribe link in any of the episodes you find to have Thinks Out Loud, delivered to you every single week.

You can also subscribe to Thinks Out Loud on Apple Podcasts or Google Podcasts or Stitcher Radio or whatever your favorite podcatcher happens to be. Just do a search for "Tim Peter Thinks," "Tim Peter Thinks Out Loud," or "Thinks Out Loud," we should show up for any of those.

While you're there. I'd really appreciate it if you could provide us a positive rating and review. It helps new listeners find the show, figure out what they're in for and it makes a huge difference for me. It really means a lot, so I'd appreciate that.

You can also find Thinks Out Loud on Facebook by going to facebook.com/TimPeterAssociates. You can find me on Twitter using the Twitter handle @tcpeter, and of course you can email me by sending an email to podcast@timpeter.com. Again, that's podcast@timpeter.com.

As ever, I'd like to thank SoloSegment, our sponsor. SoloSegment focuses on AI-driven content discovery and the site search analytics to unlock revenue for your business. You can learn more about how to improve your content, increase your customer satisfaction, and make your search smarter by going to SoloSegment.com.

With that I do want to say thanks so much for tuning in. I very much appreciate it. I know I say this all the time, but I wouldn't do the show without your support. It means so much to me and I really, really appreciate it. I hope you have a great rest of the week. I hope you have a great 2020. And I really do look forward to speaking with you here on Thinks Out Loud next time.

Until then, please be well, be safe, and as ever take care of everybody.

Tim Peter

By

December 3, 2019

The Biggest Risk to Your Business? Becoming a "Hidden Intermediary" (Thinks Out Loud 267)

December 3, 2019 | By | No Comments

Intermediary being bypassed: The Biggest Risk to Your Business? Becoming a Hidden IntermediaryLooking to drive results for your business? Click here to learn more.


The Biggest Risk to Your Business? Becoming a “Hidden Intermediary” (Thinks Out Loud Episode 267) — Headlines and Show Notes

In business, there are suppliers and intermediaries. And both face serious competition over the next few years. Google, Facebook, Amazon and others continue to create competitive pressures even in industries where they're not a primary player. But the biggest risk your company faces is if these powerful competitors turn your business into a "hidden intermediary." What is a hidden intermediary? Why is becoming a hidden intermediary so dangerous for your business? And what can you do to stop it from happening to you?

The latest episode of Thinks Out Loud explains what it means to be a hidden intermediary, why it's such a threat, and how you can differentiate your brand and business to triumph against this powerful threat.

Want to learn more? Here are the show notes for you:

Relevant Links — The Biggest Risk to Your Business? Becoming a “Hidden Intermediary” (Thinks Out Loud Episode 267))

    Subscribe to Thinks Out Loud

    Contact information for the podcast: podcast@timpeter.com

    Past Insights from Tim Peter Thinks

    You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

    Technical Details for Thinks Out Loud

    Recorded using a Heil PR-40 Dynamic Studio Recording Mic and a Focusrite Scarlett 4i4 (3rd Gen) USB Audio Interface into Logic Pro X for the Mac.

    Running time: 17m 35s

    You can subscribe to Thinks Out Loud in iTunes, the Google Play Store, via our dedicated podcast RSS feed (or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

    The Biggest Risk to Your Business? Becoming a "Hidden Intermediary" (Thinks Out Loud Episode 267) — Transcript

    Well, hello again everyone and welcome back to Thinks Out Loud, your source for all the digital marketing expertise your business needs. My name is Tim Peter. This is episode 267 of the big show, and thanks so much for tuning in. I really appreciate it. It means so much to me. So I think we’ve got a really cool show.

    Introduction — The Risk Google Poses to Intermediaries

    There was a post on Seeking Alpha. And Seeking Alpha talks about whether or not people should invest in stocks or not. And I want to be really clear. This is not intended as financial advice. I’m not a financial advisor. I don’t make stock picks. So please, please, please don’t make, don’t make investment decisions based on what I’m about to tell you here.

    But this blogger on Seeking Alpha basically said people should sell their shares in Expedia. And he listed a few reasons why that was so. First, he talked about the fact that that functionally they have no moat. There’s nothing that prevents others from entering Expedia’s business.

    And he gave a bunch of examples of people who have [entered Expedia’s business], among them Airbnb and you know, companies like Marriott focusing more heavily on getting people to book directly with them to make reservations directly with them. And he, he said that this is a real problem for them. And of course he said another huge problem for them is the fact that Google is increasingly getting heavily into the space of letting people find and choose and book hotel rooms, which by the way, that’s where Expedia makes most of their money.

    You might think of them as a travel agency where you book your flights or you book car rental or things like that, but about 70% of the revenue comes from actual hotel reservations. So they don’t have a big moat. They’re facing huge competition from Google, and this makes them an unattractive stock to this blogger.

    Why Digital Drive Integration and Disintegration of Value Chains

    Now, I’ve talked for many, many episodes of the show about the fact that Google is a real threat to lots of companies, and clearly Expedia is one of those, and it’s not just Google, right? Facebook can enter these types of businesses and Amazon can enter these types of businesses, and I will link in the show notes to, you know, past episodes where you can hear me talk about that. I don’t want to beat that to death.

    What I do want to do is take a step back and talk about why Expedia is in this circumstance that maybe they’re in big trouble. And maybe they’re not. Maybe this blogger is wrong. But I think he’s getting at something that is fundamentally true.

    Which is that one of the things digital does is it exposes what I like to call "hidden intermediaries." You know, we all know what intermediaries are: They’re people who facilitate an exchange between a supplier and a purchaser of some kind. But on the internet there are all sorts of hidden intermediaries, and I’m going to explain what that is in a moment.
    Expedia clearly is a traditional intermediary. They connect the sellers of travel — so hotels and car rental companies and airlines — with people who actually want to consume those products, people who need a hotel reservation, people who want to rent a car, people who want to book a flight. So they’re a clear intermediary.

    And one of the traditional things that digital has done is created this, this reality of disintermediation, a place where because digital allows for the rapid integration of value chains, it also allows for the rapid disintegration of value chains. You know, we often talk about, we as business people often talk about, you know, integration being this really cool thing, but we don’t always talk about the disintegration part where things can be taken apart really easily.

    What is a Hidden Intermediary?

    You know, Google has entered travel in a fairly meaningful way, in a reasonably short timeframe. You know, they’ve gone from someone who directs traffic to people like Expedia or Booking.com or TripAdvisor as a for instance, to being a place where you can find a hotel or you can find a flight, or you can read a review right there without ever leaving the search results.

    And obviously that’s a big challenge for companies like Expedia. But, but there’s this idea of the hidden intermediary. And to me a hidden intermediary is somebody who offers something that either is so generic or lacks differentiation so much that they can be disrupted in pretty substantial ways.

    Examples of Hidden Intermediaries

    So to give you an example, if you think about real estate agents, I used to think that real estate agents were intermediaries. You know, they got between the seller of the home and somebody who wanted to buy the home. But they provide a very real value in that most people don’t know how to sell a home and most people don’t know how to buy a home. And yes, you can have for sale by owners. Those all exist. I get it. But that’s not how most real estate is transacted.

    And there’s all kinds of reasons why real estate agents continue to have some market dominance. You know, they control the access to the multiple listing systems. There may be legal, you know, hurdles, legal barriers in some states or some jurisdictions that make it harder for people to sell homes directly or require more specialized knowledge. But at least the real estate agent fulfills a useful function. They know how to market a property. They know how to reach buyers so they can bring some real value to it in addition to controlling access to the MLS or controlling access, you know, to some of the legal stuff.

    But the hidden intermediaries have been the real estate brands. You know, if you think about the brands, if you think about the agency you go with, most people don’t care about that as much as they used to do.

    They don’t care that you’re a Re/Max real estate agent. They care that you got good reviews on Yelp or you got, you know, good recommendations from friends of yours who’ve used them. And that’s why you’re seeing companies like Redfin or Zillow enter the market and be very effective very quickly.

    They’ve exposed these hidden intermediaries, the brands between the agent and either the buyer or the seller. Now maybe someday technology will knock out the agent too. We’re seeing examples of that, you know, companies that are buying real estate and just marketing it directly, buying it directly from the seller and selling it directly to the buyer with no agent in the middle.

    Why Being a Hidden Intermediary is Dangerous to Your Business

    So that’s certainly a possibility of another disintermediation that will occur. But the hidden intermediary was the brand. And we’re seeing many of those brands really struggle to attract new agents because of this. So for many companies, you need to think about whether you’re a supplier, whether you’re an intermediary, or whether you’re a hidden intermediary. And being a hidden intermediary being one of the most dangerous ones.

    Suppliers vs. Intermediaries

    If you’re an intermediary, you already know you have problems, right? I don’t think I’m telling you something you don’t know, that Google can come along or Facebook can come along or you know somebody else, Amazon can come along and knock you out of the picture. If you’re a supplier though, you need to ask whether or not you offer something truly exclusive, something that your customers can get nowhere else.

    What Hidden Intermediaries Look Like

    You know, if you’re a hotel, if you’re a restaurant, if you manufacture a product, you’re probably a true supplier. There are other examples, but I mean, you know, just using those as for instances. But if you’re a hotel or you’re a restaurant or you’re a manufacturer and customers have a lot of other options, if you’re fairly generic, you may be more of a hidden intermediary than you think you are. Because your customers may be able to get what you offer from someone else.

    How to Respond

    So what do you do about this? Well, if you’re a supplier first, it’s good to be a supplier. You need intermediaries and intermediaries need you. And if you think about marketplaces like Etsy or eBay or Zillow, they seem to have some value add because they work for the person who’s creating that listing. They offer them ways to make that product and service available to more people more easily. But that could change over time.

    Who’s Disrupting Hidden Intermediaries?

    Facebook’s Marketplace offering shows one way that eBay or Etsy could be in trouble in the longer term. Alibaba’s Taobao platform could also represent another long-term threat. But the reality is any supplier could be disintermediated because they’re just too generic.

    Why You Must Differentiate

    So the first thing you want to do is you want to differentiate. You want to think about "what separates me from my competition?" and actually I’m going to use a buddy of mine’s terms. My friend Mike Moran always likes to talk about the fact that differentiation isn’t just what makes you different; it’s a difference that’s so valuable to your customers that they’re willing to pay extra for it. You know, to put it bluntly, your customers would have to be stupid not to buy from you. So you want to think about how do you look at what separates you in such a way that people would absolutely pay a premium for it.

    Why You Must Diversify

    You also want to diversify your offering. You know, the channels where people can find your product or service. If you’re a supplier, don’t put all your eggs in one basket. Don’t assume that because you get good amounts of business from — pick the intermediary of your preference — that that’s the only way customers can find you. You know, if you’re getting a lot of business from Google, look and see, can you get more business from Facebook? Can you get more business from Yelp? Can you get more business from TripAdvisor? Can you get more business from, I don’t know, FindMyDoctor.com? Think about all of the different ways customers can find you and, to use an old, you know, platitude "don’t put all your eggs in one basket," but instead use multiple baskets to spread the risk.

    Think about the value-adds that you can offer that make your product or service more valuable to your customer. What makes it special?

    Hidden Intermediary Case Study: Independent Book Stores

    And I think there’s a fascinating real-world case study that we have seen in recent years with bookstores. Now, bookstores aren’t suppliers. They’re an intermediary, right? They were for a long, long time a place to simply buy books. And when Amazon came around, they were the original example of companies that got disintermediated. See Borders bookstores, for example.

    What bookstores have done a tremendous job of, especially independent bookstores, is making themselves a destination unto themselves. They’re not a place to buy books. I mean, you can get books there. But they offer curation and communities and cafes and all sorts of other things too. They’ve become a service offering, not just a seller of merchandise. And that service, that experience is something beyond just what you’re going to get anywhere else. And that’s something that an Amazon or a Google or a Facebook cannot easily replicate.

    How "Customer Experience is Queen" Can Help You Avoid Becoming a Hidden Intermediary

    This is what I mean when I’ve talked in past shows about how "customer experience is queen," because it can be a thing that sets you apart and is very hard to duplicate. You need to think about how can you become a destination unto yourself?

    If you think about the companies that compete well with Google or compete well with Facebook or compete well with Amazon, they’re places where people go because I know that that’s what they do when they do it really well.

    So they’ve differentiated in a very specific way. Think about, think about Indeed.com if you’re doing a job search or LinkedIn if you want to connect with your professional network. They’re really just intermediaries, but they’re so specialized that it makes it simple for people to choose them.

    Becoming a Hidden Intermediary Conclusion

    So is Expedia in big trouble? Eh, maybe… I don’t really know. I’m not going to make a prediction about that one way or the other. I’m going to say that, if they cannot differentiate — if they just become another place where you can book a hotel room or find a rental car or book a flight — without adding something beyond that, then, yeah, they’re probably in real big trouble.

    The thing you want to avoid is being like them. What you want to do regardless of whether you’re a supplier or an intermediary or especially a hidden intermediary, is you need to differentiate. You need to become a destination. And you need to diversify the channels through which customers can find you. Because that’s how you’re going to compete in the long run. Today, you may feel like you’re a supplier, but I guarantee you there’s somebody out there who’s trying to turn you into an intermediary and more important the person they’re trying to hide that from is you.

    Becoming a Hidden Intermediary Show Details and Credits

    Now looking at the clock on the wall, we are out of time for this week, but I want to remind you that you can find the show notes for today’s episode as well as an archive of all our past episodes by going to TimPeter.com/podcast. Again, that’s TimPeter.com/podcast just look for episode 267. While you’re there, you can click on the subscribe link in any of the episodes you find there to have Thinks Out Loud delivered to your favorite podcatcher every single week.

    How to Subscribe to Thinks Out Loud

    You can subscribe on Apple Podcasts or Google Podcasts or Stitcher radio or whatever your favorite podcatcher happens to be. Just do a search for "Tim Peter Thinks," "Tim Peter Thinks Out Loud," or "Thinks Out Loud," we should show up for any of those.

    While you’re there, I’d also very much appreciate it if you could provide us a positive rating and review. It gives other listeners a window into the show and helps them understand whether it’s something they’d like to listen to too. It makes it easier for new listeners to find us, and it would mean a ton to me.

    Thinks Out Loud on Social Media

    You can also find "Thinks Out Loud" on Facebook by going to Facebook.com/TimPeterAssociates.

    You can find me on Twitter using the Twitter handle @tcpeter.

    And of course you can email me by sending an email to podcast@TimPeter.com. Again, that’s podcast@timpeter.com.

    Thinks Out Loud Sponsor Message

    I’d also like to thank our sponsor. Thinks Out Loud is brought to you by SoloSegment. SoloSegment focuses on AI-driven content discovery and site search analytics to unlock revenue for your business. You can learn more about how to improve your content, increase your customer satisfaction, and make your search smarter by going to solosegment.com.

    Outro and Wrap-up

    With that. I want to say thanks to you so much for tuning in. I really appreciate it. I hope you have a great rest of the week, a wonderful weekend ahead, and I’ll look forward to speaking with you here on Thinks Out Loud next time.

    Until then, please be well be safe and as ever take care everybody.

Tim Peter

By

November 26, 2019

Giving Thanks (Thinks Out Loud Episode 266)

November 26, 2019 | By | No Comments

Giving thanks: Man standing with arms outstretched in thanksLooking to drive results for your business? Click here to learn more.


It’s a short week around Thinks Central this week due to the Thanksgiving holiday, but I wanted to take a moment to think about about I’m thankful for in business and in life. I suspect you’ll find these useful too.

The latest episode of Thinks Out Loud takes a look at what I’m thankful for and why those matter for your business.

Want to learn more? Here are the show notes for you:

Giving Thanks (Thinks Out Loud Episode 266) — Relevant Links:

Mobile

Millennials

Apple, Google, Facebook, Amazon, Microsoft

Economy

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil PR-40 Dynamic Studio Recording Mic and a Focusrite Scarlett 4i4 (3rd Gen) USB Audio Interface into Logic Pro X for the Mac.

Running time: 13m 22s

You can subscribe to Thinks Out Loud in iTunes, the Google Play Store, via our dedicated podcast RSS feed (or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.