What "It’s All E-commerce" Means in 2024 (Thinks Out Loud Episode 404)
Your customers live their lives online. They carry the internet in their pockets. We see that in practice every year when Black Friday shopping data comes out. And, what did…
Revisiting How to Escape Big Tech’s Web (Thinks Out Loud)
Big Tech relentlessly seeks to get between you and your customers. They spin the web... and we get caught in it. How can you build a brand that customers want…
Do You Still Need a Website? (Thinks Out Loud Episode 400)
We're halfway through the 2020s. Do you still need a website? That's the question posed on LinkedIn a few days back and, at least in part, underscored by the fact…
Building a Human Brand in the Age of AI (Thinks Out Loud Episode 398)
Is AI going to strip all brands of their humanity? Or is it possible to build a human-centric brand in the age of AI? Here's a bigger question: Why should…
Anticipating Radical Shifts in Consumer Behavior from AI Adoption: A Look into the Future (Thinks Out Loud Episode 396)
Microsoft's Satya Nadella recently showcased the company's vision for "your everyday AI companion." This genuinely represents a remarkable vision of the future. And one that seems likely to occur. Fortunately,…