The 4 Laws to Working Smarter in Digital Marketing
Working harder or working smarter? Which one matters to your business? Well, why choose just one? These 4 laws will help you accomplish both.
The Zen of Digital Marketing Strategy
Building the right digital marketing strategy for your brand depends on first having the right strategy, then thinking about the tools.
Thinks Out Loud Episode 19: What Teens Teach Us About Marketing
Teens teach us a lot about technology and what it means to marketing. Here's how you can benefit.
Is Permission Marketing Still Relevant?
Why you need your customers' permission to market to them.
Finding and Following Your Customer’s Digital Footprint [Updated: June, 2017]
Unsure how to use the data in your organization to improve your customer experience? My recent CXO Chat with IBM Big Data offers tips on how to do just that.