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Tim Peter Thinks

Tim Peter

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March 4, 2020

The Lost Art of Value Adds in Marketing (Thinks Out Loud Episode 277)

March 4, 2020 | By | No Comments

Lost art of value adds in marketing: Woman checking prices on her mobile phoneLooking to drive results for your business? Click here to learn more.


Whether it's the threat of novel coronavirus COVID-19, election uncertainty, or just general malaise, the economy seems to be on uncertain footing at the moment. Which may lead you to think you should cut prices to drive sales. Except, as we've discussed before, that's a terrible idea. Instead of cutting prices, we've long recommended you practice the lost art of value adds in your marketing. Why? Well that's the subject of this week's episode of Thinks Out Loud.

In this episode, Tim Peter talks about why cutting prices is like running a race you can't win, the connection between prices and customer value, and how you can use value adds to set your company up for success when business is tough — or, for that matter, when it's going great too.

Want to learn more? Here are the show notes for you:

The Lost Art of Value Adds in Marketing (Thinks Out Loud Episode 277) — Relevant Links

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil PR-40 Dynamic Studio Recording Mic and a Focusrite Scarlett 4i4 (3rd Gen) USB Audio Interface into Logic Pro X for the Mac.

Running time: 14m 05s

You can subscribe to Thinks Out Loud in iTunes, the Google Play Store, via our dedicated podcast RSS feed (or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

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June 29, 2018

How to Differentiate Your Brand (Thinks Out Loud Episode 222)

June 29, 2018 | By | No Comments

Looking to drive results for your business? Click here to learn more.


How to differentiate your brand

How to Differentiate Your Brand (Thinks Out Loud Episode 222) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil Sound PR 30 Large Diaphragm Multipurpose Dynamic Microphone through a Cloud Microphones CL-1 Cloudlifter Mic Activator and a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 14m 30s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

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May 30, 2018

The Lessons Marketers Must Learn From GDPR (Thinks Out Loud Episode 219)

May 30, 2018 | By | 4 Comments

Looking to drive results for your business? Click here to learn more.


The Lessons Marketers Must Learn From GDPR (Thinks Out Loud Episode 219)

The Lessons Marketers Must Learn From GDPR (Thinks Out Loud Episode 219) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil Sound PR 30 Large Diaphragm Multipurpose Dynamic Microphone through a Cloud Microphones CL-1 Cloudlifter Mic Activator and a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 12m 48s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

By

February 15, 2018

Deal With It: Digital Makes Marketing Easier for Everyone, Which Makes Marketing Harder For Everyone (Thinks Out Loud Episode 213)

February 15, 2018 | By | No Comments

Looking to drive results for your business? Click here to learn more.


Digital Makes Marketing Easier for Everyone, Which Makes Marketing Harder For Everyone (Thinks Out Loud Episode 213): Team collaborating on digital marketing

Deal With It: Digital Makes Marketing Easier for Everyone, Which Makes Marketing Harder For Everyone (Thinks Out Loud Episode 213) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil Sound PR 30 Large Diaphragm Multipurpose Dynamic Microphone through a Cloud Microphones CL-1 Cloudlifter Mic Activator and a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 14m 5s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Carolyn Boring

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February 5, 2018

Tim Peter Named among HSMAI’s 2017 Top 25 Extraordinary Minds

February 5, 2018 | By | No Comments

Tim Peter named to HSMAI's 2017 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue ManagementTim was among the 2017 25 Top Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Management named by the Hospitality Sales and Marketing Association International (HSMAI) that recognizes leaders in sales, marketing, and revenue optimization of hospitality, travel, and tourism organizations. Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI, had this to say about the honorees:

“Top 25” awardees are high achievers who stand out through their creativity and innovation, cutting-edge campaigns and programs, triumph in challenging situations and efforts that resulted in dramatic gains.

Gilbert called the honorees “innovators both at their own businesses — helping them thrive, regardless  of the economic climate — and within the travel industry as a whole, inspiring their peers with creative solutions.”

Tim and the other honorees will be recognized at the HSMAI Adrian Awards Dinner Reception and Gala on February 20, at the New York Marriot Marquis, and in a private ceremony co-hosted by Questex Hospitality + Travel.

To read the full article, click here.

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.