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Tim Peter Thinks

Tim Peter

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May 15, 2013

The Truth: How the Social, Local, Mobile Web Affects Sales Online and Offline

May 15, 2013 | By | 2 Comments

I recently had the pleasure of speaking to the New Jersey Chapter of MENG (Marketing Executives Networking Group). They were a fantastic audience, offering great questions and a lively dialog. The talk highlighted companies like W Hotels, Nike, Tesco and other companies who get what the transition to social, local, and mobile means for their customers (like those I highlighted yesterday). If you’d like to take a look at the slides, they’re linked below:

I also recorded a brief video with NJ MENG Chapter president Monique de Maio on omnichannel marketing and how it pays off for brands:

As ever, I’m available to speak to your group, too. You can get all the details here.

You can also register to receive a free copy of my new special report, “Digital Hotel Marketing in a Multiscreen World,” produced in conjunction with Vizergy, here. While it’s targeted to the hospitality industry specifically, most of the lessons apply across verticals. And, if that’s not enough, you might also enjoy some of our past coverage of the social, local, mobile web, including:

Tim Peter

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May 1, 2013

New Trends in Mobile Commerce And Why You Need to Pay Attention by Megan Totka

May 1, 2013 | By | No Comments

Mobile commerceIt’s official: There are more Internet-connected devices in the United States than there are people. Around 311.5 million Americans are using a combined 425 million gadgets. And while this figure does include personal laptop and desktop computers, mobile connectivity is poised to replace the PC—there are 113 million smartphone users, and 54.8 million tablet users.

Now more than ever, it’s vital for businesses to keep an eye on the mobile market, a rapidly growing segment of e-commerce. Total mobile commerce sales for the United States, at $3 billion in 2010, rose to $10 billion for 2012 and are expected to reach $31 billion by 2016.

How can your business cash in on mobile commerce? Here are four trends to watch and act on in the near future.

Tablets are Hot for Commerce

While smartphones and tablets are both used for mobile commerce, tablet users are driving the trends for mobile shopping. Trend-tracking firm comScore reported that the acceleration in mobile spending coincides with the widespread adoption of tablets in 2011.

Various studies show that tablet users love and use their devices
more frequently:

  • In a 2011 Google study, 43 percent of tablet users spent more time with their tablets than on PCs
  • The same study found that 33 percent use tablets more often than they watch television
  • Data from Forrester, Gartner, and Pew Internet Research, reported in this infographic from digital ad agency Vertic, finds that 60 percent of tablet users shop from their tablets
  • The same sources report that tablet users typically spend 10 to 20 percent more on their mobile purchases, with a 33 to 66 percent increase in conversion rates over PC users

Video is (Still) King

With the increasing use of mobile devices for shopping, video content is more attractive than ever to consumers, who can—and do—watch videos anywhere. Adobe’s U.S. Digital Video Benchmark study found that mobile video consumption increased more than 10 percent during the fourth quarter of 2012.

Research has already proven that video content offers a significant boost in conversion rates. This is especially true for tablet users, according to Adobe’s findings—they not only consume more video content, but also spend more money on mobile commerce purchases.

Men Love Mobile Shopping

If you’re targeting a female demographic with your Internet marketing strategies, you may want to consider a shift for your mobile audience. The latest Global TGI survey from Kantar Media finds that in the United States, 13.3 percent of women are interested in mobile commerce purchasing, compared to 15.9 percent of men.

Smartphones are Replacing Wallets

When debit cards debuted in the U.S. market, it was the ultimate in convenience. No more carrying cash or checkbooks—you could use your card to make purchases, and grab a little spending money from any ATM, without going into debt.

Now, consumers can pay not only for mobile purchases, but also for physical transactions with their smartphones. More retail stores are accepting payments through apps like PayPal and Google Wallet. Mobile transactions currently total $240 billion annually, and Juniper Research projects those totals to surpass $670 billion by 2015.

Mobile commerce can only grow from here. Is your business part of the mobile revolution?

 

(Photo
Source)

Megan Totka is
the Chief Editor for ChamberofCommerce.com. She
specializes on the topic of small business tips and resources.
ChamberofCommerce.com helps small businesses grow their business on the web and
facilitates connectivity between local businesses and more than 7,000 Chambers
of Commerce worldwide.

Tim Peter

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April 30, 2013

Why Mobile Matters for Travel Marketers (Travel Tuesday)

April 30, 2013 | By | No Comments

Mobile phone streetMobile, mobile, mobile… That’s all anyone’s talking about.

But for good reason. As we’re in quarterly earnings season, I’m hearing company after company talk about how much mobile contributed to their bottom line both in terms of growth and in real dollar terms.

And that growth (both potential and real), is the subject of my latest Travel Tuesday post on my TravelStuff blog: “Why Mobile Matters for Travel Marketers.”

As ever, while the post is written from a travel marketing point of view, the data and details hold true across a variety of verticals. You should check it out if you get the chance.

And, if you’re interested in more, sign up for our free newsletter to get more information on how to build your social, local, mobile marketing strategy. You might also enjoy some of our past coverage of mobile, including:

Tim Peter

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April 19, 2013

Why You're Slowing the Growth of Mobile Commerce

April 19, 2013 | By | One Comment

I’ve talked repeatedly about how big mobile commerce stands to be. I’ve also taken a look in the past at e-commerce errors hurting your sales. Today, I thought I’d highlight where those two things come together.

I was trying to book a hotel on my mobile phone the other day, when I found myself facing the following screen:

Mobile checkout page1

Scrolling further down the page, I got more questions.

Mobile checkout page2

Oh, but we’re not done yet. Nope. There’s another screen still…

Mobile checkout page 3

Remember, the folks who built this site expects their customers to type all this information on a mobile device, potentially when standing on a street corner or in an airport or on a subway.

Um… no.

Mobile commerce has the opportunity to be huge. But it will only get there if you make it easy for your customers to buy what you’re selling.

According to Pew Research, 55% of cell phone owners use their phone to access the Internet and 17% use only their phone to go online. Channels are collapsing. Consumers will use whatever channel works for their needs to accomplish their goals. But, again, only if you make it easy for your customers to do that.

Mobile will continue to grow rapidly over the next few years. That’s inevitable. But the companies who help their customers accomplish their goals will realize the benefits of that growth more quickly. Why not be that company?

Interested in more? Sign up for our free newsletter and get more information on how to build your social, local, mobile marketing strategy. And, if you’ve got a minute, you might enjoy some past coverage of mobile, including:

Tim Peter

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April 18, 2013

Thinks Out Loud Episode 26: The Future is Already Here

April 18, 2013 | By | No Comments

Mobile enough

Headlines

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using a Shure SM57 microphone
through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 12m 57s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google’s killing Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below: