Book Review of the Week-ish: POST study, Forrester Research
Do you know how to set social strategy for your company? Do you know the right tools to use? Josh Bernoff and Charlene Li provide guidelines.
Mike Moran on Toyota's – and every other business' – social media "problem"
Mike Moran points out a great social media case study. The thing to note is that most companies - Toyota included, in this case - miss the point of social…
VibeAgent and the future of social search
TechCrunch announced that VibeAgent launched today. Speaking as a guy working for a hotel company, it's pretty cool. The weight VibeAgent gives to reviews to determine search relevance is excellent,…
Mike Moran on doing it wrong quickly
Have you seen Mike Moran's Do It Wrong Quickly Challenge? Very cool. Mike provides a bunch of great questions - and thought-provoking answers - to common issues in online marketing…
Mike Moran provides more techniques for measuring offline conversion
Mike Moran gives great examples of how to measure offline conversion. I shared a number of techniques for online-to-offline measurement a few weeks back. But Mikes configurator example is brilliant…