How much testing is too much testing?March 23, 2009Tim PeterE-commerceGot designers and engineers fighting over what's best for you site? Who's right? Read on, Big Thinker, read on... View Full Post→
Is Testing 41 Shades of Blue a Good Idea?March 4, 2009Tim PeterE-commerceA/B testing is always the right thing to do. Can you go too far? See what Google does. View Full Post→
Small Business Ecommerce Link Digest – May 16, 2008May 16, 2008Tim PeterE-commerce, Link DigestThe weekly link love continues: Twitter, competitive analysis, Mike Moran, Tim Ash and YouTube. All for you. View Full Post→
What page is your home page? (Guide to Small Business Ecommerce Strategy)March 19, 2008Tim PeterE-commerceLanding pages are your customers' home page. Can they use those pages to accomplish their goals? View Full Post→
Landing Page Optimization: The definitive guide to testing and tuning for conversions (Book Review of the Week-ish)February 15, 2008Tim PeterBook ReviewsTim Ash's "Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions" belongs on your bookshelf. View Full Post→