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Tim Peter


May 18, 2011

Improved attribution modeling within Google Analytics? It's about time.

May 18, 2011 | By | No Comments

Somehow I missed this, but it looks like Google Analytics is now offering better attribution modeling, though, sadly, only in pilot beta—what else? Still, pretty sweet news. I know lots of people who are using custom variables to achieve the same result, but this provides GA users much better intelligence about what’s going on in their campaigns. Stay tuned for it within your GA accounts.

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