While there’s no question that social media isn’t “intangible,” loads of folks continue to struggle with tracking the value of their social media efforts. However, it’s getting a bit easier. Christopher S. Penn takes a look at how to set up Facebook Insights for your website. As Christopher notes,
“So what do you get for all this trouble? Well, assuming you have a Facebook Like button on your website, assuming that people are sharing your content (blog posts, etc.), you’ll be able to see how your site’s content interacts with Facebook.”
It’s not the end-all, be-all, yet. But it’s a step in the right direction. It’s clear that social media marketing helps drive your search engine optimization success. Now Facebook Insights for your website may help you track just how effective your social media marketing efforts are at helping you build your brand.
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