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Improved attribution modeling within Google Analytics? It's about time.

Somehow I missed this, but it looks like Google Analytics is now offering better attribution modeling, though, sadly, only in pilot beta—what else? Still, pretty sweet news. I know lots of people who are using custom variables to achieve the same result, but this provides GA users much better intelligence about what’s going on in their campaigns. Stay tuned for it within your GA accounts.

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Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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