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Analytics Tuesday: 8 Excellent Analytics Lessons

Measures that matterToday’s lesson looks at how to make your web analytics work better. Here’s what we’ve got:

  1. Leading off, let’s look at improving analytics to improve your business.
  2. Next, take a look at ways to track your conversion rate and the rest of the Website Analytics Fundamentals series.
  3. Speaking of conversion, it’s useful to look at exactly what an industry average conversion rate is.
  4. Of course, A/B testing is a great way to improve conversion. So check out the ultimate A/B testing case study roundup.
  5. Unique visitors are an important component of tracking traffic and conversions. This post asks whether unique visitors are a meaningful measure of your website’s traffic.
  6. Pulling all your reporting together requires thinking through what your online marketing dashboard should look like.
  7. No matter how you report, make sure to pay attention to the 7 keys to successful web metrics.
  8. And, finally, don’t ignore these 8 vital tips to get the most out of Google Analytics.

See something missing? Leave a comment or drop me a line and let’s talk about your needs.


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Tim Peter

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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