Is podcasting a good idea? Does it work for business? The latest episode of Thinks Out Loud examines the question.
Do you want to know what makes your customers tick? Have you ever considered watching them?
Today we look at 8 excellent analytics lessons to help improve your website.
Too many objectives in marketing miss the mark when it comes to connecting with business results or inspiring action. Why is that?Two reasons:The objective is too nebulous The objective doesn’t “move the needle” in business terms Goals like “We’re going to grow our online business 35%” sound great. But how are you going to do that? What actions does it inspire your team to take? By contrast, goals like “We’re going to gain 100 new followers on Twitter every month” may be measurable and actionable, but to what end? Will those followers increase brand awareness? Drive more transactions? Result in greater revenue?
Looking at GetSmartContent's Opportunity report.