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Are you using the right measures for your online business?

Are you using the right measures for your online business?

Jeffrey Eisenberg takes a look at Ominture’s new “Survey: Search Marketers Underutilizing Sophisticated Metrics” report and likes what he sees. Why is it that so many don’t use the right metrics? And it’s not just for search marketing. Most online marketers would benefit from taking a deeper look at their analytics.

So many tools exist out there to help you find the right metrics. Here are just a few examples:

What other sources give you the best information to run your business? Tell us about them in the comments. And get to counting, OK?

Are you getting enough value out of your small business website?

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Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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  1. Hi Kevin,
    It’s my pleasure. You’ve got a great blog, one I highly recommend. Keep up the great work and thanks for stopping by here.

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