What’s it going to take for the mobile web to catch on? Om Malik gives a view of the underlying business of mobile data vs. the mobile web. Well worth the read. He’s certainly right in talking about the adoption of mobile broadband cards. I practically sleep with mine these days. But I think the phone will improve, too. As many of Om’s comments note, the iPhone changes the experience dramatically. Additionally, they’re easier to tote, cost less, and far more common. Once screens adopt more iPhone-like capabilities and networks improve – and Verizon’s recent “bring your own device” plan is a step towards that – expect consumer adoption to grow.