Unless you have been living under a rock for the past decade, then chances are that you are very familiar with Internet marketing, what it stands for and what it is exactly in terms of a career. And in 2012, it can truly be said that investing in your content is necessary if you want to be successful with Internet marketing. Content marketing works as a key part of your search engine optimization strategy to make your Internet marketing successful.
Content has always been an extremely important part of SEO when it comes to Internet marketing, but it hasn’t been until just recently with the new Panda update of Google that content—and the rules of writing content—have actually changed and made it even more important to have content on the web for your product.
To put it quite bluntly, without content, you’re destined for failure in the long-term game of SEO and online marketing. You simply cannot succeed in this industry without having content, and a lot of it, on a daily basis written for your products and services. Content has always been an important part of this industry, but even more so than ever, many Internet marketers are finding that they continuously need content written for their Internet marketing campaigns. This is a problem, but it’s a good problem to have, because while it does increase the workload for many Internet marketers, it opens the door for jobs for freelance article writers and it gives Internet marketers many ways of outsourcing and having content written for them in bulk.
New strategies are emerging with the rise of content as it relates to SEO and social media. Content should no longer be seen as “text on a page” and start being seen as an investment. Whether you’re using content for product pages, link building, or social media campaigns, the quality and engagement has to a priority. Content is truly a great investment to make in 2012, and unlike times of the past, you truly are not just throwing your money away when you have content written for you as an Internet marketer, it’s only helping you to make more money in the long run.
Internet marketing is an industry that is continually going to be considered the fastest-growing job industry in the world. Many universities are now offering degrees in online marketing, and many corporations all over the world are now creating ventures into this industry.