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Guest post: Zoe Mcfadden on Looking Back on 2010… To Move Forward

Zoe McfaddenToday’s guest post is brought to you by Zoe Mcfadden from ASmallOrange hosting. Zoe is a hard working journalist who loves to play sports, spend time with her niece and nephew and relax with a good book.

When the economy took a hit your business may have suffered as well. As the economy regains strength you will want to build you business back up and get your name out there to start making money again. There are things that you can do to take your business back to the top and get back to your place in the business world.

Here are a few tips on how to take your business to the next level as our economy begins to run a little more smoothly and the business cycle improves.

Build Your Team

When times get tough companies have the tendency to let go great sales and operations people. As you begin to rebuild your business, take advantage of the people who were let go and try to scoop up some of the available sales and operations talent out there for your business. These people are eager to work and were not let go from the company because they didn’t do their job well. Most times they were let go because of the cost to keep them employed. Having a good team for sales or otherwise is a great way to get your business back off the ground and working at an efficient pace. With the right team you will have a leg up on competition and can get productivity back on the rise.

Develop a Positive Marketing Plan

Create a positive marketing strategy with a strong message about your strength and your plans for the future. This message will stand out compared with who others are sending a message of despair. Positioning your company as one that is succeeding and doing well will help attract new customers. People want to deal with a company that is going to be around for a while.

There is a comfort for consumers when they know that the business they are dealing with is strong and secure. This will form a bond of trust with your current customers and your new customers as well. Trust in the business world is important and will keep your customers returning to you instead of the competition. This will bring your company into the limelight as a strong and trustworthy establishment, to earn you referrals and repeat customers.

Define the reasons why people should buy from you. Targeting your market will greatly increase your success. Establish relationships with your customers and let them know that you will be there to provide the service or product they need at all times. Make them comfortable and confident in your service.

Designing a Web Site

The internet is a tool that is irreplaceable when you are trying to market your business. Make your business a virtual nomad to take it to new levels. You need to be competitive and work on ways to get your business to the top of the search engines so people will see your site right away [Editor’s note: See the thinks small business hosting comparison or ASmallOrange.com for options]. This will increase your success as a whole if you make it an important part of your business plans. Explore your options, form an attractive website either by yourself or by a hired web developer and you will reap the benefits of internet promotion and marketing for businesses.

Conclusion

As a business owner you have plans for weathering the storms of recession. These tips will aid you in bouncing back after a strike to your business. There are plenty of different strategies that businesses use to gain some security in rough times. With the economy showing growth it is a great time to broaden your business horizons and take the steps necessary to get your business running efficiently. Explore all options and get creative. Taking advantage of all tools that are available to you is sure to take your business beyond ordinary, and get your products or services noticed. Look back at 2010, and move forward. Take steps toward the future of you growing business.


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Tim Peter

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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