skip to Main Content

Is social marketing more important than search?

Today is Social Media Day. And given the growth of social media overall—to say nothing of social’s impact on search—the question of whether social is now more important than search really needs answering.

So here goes.

No. Social is not more important than search.

Wasn’t that easy?

The growth in consumers’ use of social is nothing short of extraordinary. It’s now the #1 online activity (ahead, even, of, ahem, adult, um… entertainment). But, search drives more targeted traffic and more revenues. And likely will continue to for some time to come.

Smart businesses will make sure to include social in their marketing plans. But search isn’t dead yet. And won’t be for a long time to come.


Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.

Or subscribe via email.

And while you’re at it, don’t forget to follow Tim on Twitter.

Tim Peter & Associates helps companies from startups to the Fortune 500 use the web to reach more customers, more effectively every day. Take a look and see how we can help you.

Technorati Tags:
, , , , , , , , , , , , , , , , , , , , , , , , , , ,

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

This Post Has 0 Comments

Leave a Reply

Your email address will not be published.

Back To Top
Search