On shrinking and growing…

The Gap has a big problem and it’s one you’re lucky not to have. As Seth Godin wrote the other day, the Gap is trying to shrink its way to greatness. It can’t be done. Unfortunately, as a public company, closing 500 stores in one fell swoop could crush their earnings for a couple of quarters. Few public companies have the stomach for that type of hit. Frankly, few private companies do either. But you’re not bound by those same rules. If something doesn’t work, throw it out and focus on what does.