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Tim Peter

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April 15, 2020

Why Hotel Marketers Must Think “Backyard and Bundle” When Demand Returns

April 15, 2020 | By | No Comments

Why Hotel Marketers Must Think "Backyard and Bundle" When Demand Returns: Guest taking a selfie while hikingI wrote a piece a couple weeks ago as part of a HospitalityNet panel to help hotel marketers think about their "Post-Crisis Marketing Action Plan." And, while I'd recommend that you read the advice from the entire panel, one idea keeps coming back to me, which is the need to think "Backyard and Bundle" as you plan for your market's recovery.

The piece on HospitalityNet explains:

Think "Backyard and Bundle." While it's possible that the economy might come roaring back, given the larger economic effects and potential for lingering concern on the part of guests, it's also likely that they may want to stay closer to home, have less to spend, or simply want to keep a little money in their pocket for the next big shock to the system. There's a clear downside to discounting your product. But you should also think about offering packages or promotions that allow guests to get the most bang for their buck, especially with drive and local customers.

Focus on value-adds in your promotions and offers that help you hold rate, but show clear benefit to the guest. And target those first to the people for whom your property is closest to home.

It's also likely that guests will want to spend time with their families and friends, many of whom they've been forced to isolate away from throughout this crisis. Consider offers that encourage and reward multi-generational travel, girlfriends' getaways, etc. And it will be time to test geo-targeted mobile offers to increase share of wallet for folks already in market once they're traveling again.

Here's why I think the "Backyard and Bundle" advice increasingly makes sense as you plan for the future.

Air Travel Will Take Longer to Recover than Drive Market Business

The single biggest factor is that air travel to your destination is going to take longer to recover than drive will. Some experts suggest that it's will be five years before air travel return to pre-crisis levels and that Covid-19 represents "an existential threat to airport business." That seems overly pessimistic to me — people are still booking cruises(!!!), for Pete's sake, which seems much higher risk than air travel. But, it's undoubtedly true that air is taking a big hit and that travelers may fear — or lack the money — to fly for a while after the recovery gets started.

Consumers May Fear Risks of Air Travel and Want to Stay Closer to Home

As I noted the other day on our Covid-19 resources page, guests will need assurances of health, financial and emotional security before they'll be ready to travel again. Getting in a car and driving a couple hours from home is less risky and less costly than flying in most cases. So, it certainly suggests that drive market business will return much faster than air once the economy starts to recover.

Government Restrictions May Limit Air Travel

Government actions seem likely to play a role too. For instance, Israel has released its plan to restart its economy, opening hotels and restaurants in Phase 3 of its efforts and loosening air travel restrictions in Phase 4. Given that there's a two-week pause between each phase if Covid-19 cases spike, air travel can't even begin to rebound until hotels have been back in business for a couple weeks. And I wouldn't be surprised if other countries follow similar paths as they restart their economies and attempt to get travel back in business. You obviously don't want to wait for air to return to get your fair share of whatever travel demand exists — or lose out on two-plus weeks of potential revenue.

How to Make "Backyard and Bundle" Work Best for Your Hotel

I looked at two ideas for putting a "Backyard and Bundle" approach to work for your hotel in that same HospitalityNet panel article.

Sell Your Destination First

For starters, you want to sell your destination first. Data from Within.co's Retail Pulse https://go.within.co/retail-pulse/ and Morning Brew show that overall consumer internet use is skyrocketing. While travel hasn't yet started to see similar patterns, it's a given that guests will want to start exploring the world around them once they feel it's safe to do so. You can't afford to be late to the party here. Your content and your website need to answer guest questions and sell the destination in an appealing, persuasive way.

You don't need to go it alone, either. As noted in the article,

Partner with other local businesses — all of whom will also be looking to dig out — to create videos, content, and offers to help attract travelers to your destination. OTAs have invested heavily in content over the last few years. Don't let them reap the rewards. Instead, demonstrate directly why your destination in special and the right choice for guests venturing out again.

This may work with folks a little further away too. Again, from my HospitalityNet writing,

Of course, you don't want to think only of the "backyard and bundle" crowd. You also need to cast a wider net. This is a little bit "old school" or "Hospitality Marketing 101," but before guests can choose your hotel, they need to choose your destination.

My recent piece on Hotel News Now takes this idea further, explaining why you need your digital presence to do the heavy lifting for your hotel in troubled times. OTAs and intermediaries are investing in these efforts right now so that they're best positioned to capture interest and demand once it returns. They won that fight in 2001-2002. They won the fight in 2008-2009. How many times must we as an industry learn this lesson? We simply cannot allow OTAs to win this fight again.

Use Paid Search and Meta to Harvest Demand

Of course, your content only works if your guests see it. And that's why you must use paid search and meta to harvest demand that exists. Many of our clients are receiving ROI-positive bookings right now for future dates because they've continued to let their paid search and metasearch campaigns run. As I argued in HospitalityNet,

Keep meta and paid search running later… and right now. Meta and paid search spend automatically declines as demand declines. The single biggest problem at the moment it's that there's limited demand. Shutting off meta and paid search removes you from consideration among anyone even thinking of travel. Or those looking in advance of when they can travel again. It also may hurt your ranking relative to those who've consistently kept their media running even at the lower levels that match current demand. Waiting until the downturn ends might put you at a disadvantage to those who've kept the lights on during the current period… and takes you out of consideration of anyone who needs to travel right now.

The great thing about both paid and meta is that, if you run them properly, you're paying in exchange for booked revenue. Guests who book cover the cost of getting in front of a wider audience. And with ROI's currently running 8:1, 10:1 and greater, it provides you bookings at a far lower cost than OTA business.

If you’re looking for some specific details on how to target drive markets on email and paid search, you’ll definitely want to check out Fuel Travel’s excellent “how-to guide” on the topic.

"Backyard and Bundle" Conclusion

Travel isn't coming back tomorrow. The best case scenario is that we're still facing a couple months of uncertainty before the overall travel picture clears up. But, it seems increasingly likely that your first guests will come from local and drive markets.

Air will take some time to recover due to financial and emotional concerns from travelers and from government restrictions continuing for a longer period. Customers will choose to stay closer to home for reasons of safety and cost.

Your destination offers "backyard travelers" a way to get out of the house, explore a little, and earn a little relief during a troubled time. They'll choose your destination, and your property, if your content and your overarching digital presence helps answer their questions and fulfill their needs. Your local partners can and should provide additional resources to enrich that content — and the offers your provide your guests.

Build on your content with metasearch and paid search to affordably reach guests at time of need without relying heavily on OTAs. Adjust budgets where needed, but remember you'll likely have more money available than demand at the moment. Put your money to use the right way to gain the greatest benefit.

Travel will come back. Guests will come back. Your business will come back. The key is to focus on where you can find that demand and how you can convert that into revenue for your property. Right now, the data shows that they best way to do that is to think about your local and drive market guests and to put together offers that provide a great value for their limited travel budget. And that's why "Backyard and Bundle" offers you the right path to success as the travel recovery begins.

Tim Peter

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April 14, 2020

How You Can Make Digital Do Your Heavy Lifting in Difficult Times (Thinks Out Loud Episode 283)

April 14, 2020 | By | No Comments

How to Make Digital Do the Heavy Lifting for Your Business: Man using computer to transact

Looking to drive results for your business? Click here to learn more.


How You Can Make Digital Do Your Heavy Lifting in Difficult Times (Thinks Out Loud Episode 283) – Headlines and Show Notes

Face-to-face doesn't work when we're all wearing face masks, right? And data shows that customers increasingly rely on digital to solve their problems. The question is is digital solving problems for your business? For far too many companies, the answer is "no." Which is exactly the opposite of what you want — what you need — right now. So, how can you make digital do your heavy lifting in difficult times? That's the topic of this week's Thinks Out Loud podcast episode.

Want to learn more? Here are the show notes for you:

Relevant Links – How You Can Make Digital Do the Heavy Lifting in Difficult Times (Thinks Out Loud Episode 283)

Customers are using digital; but it isn’t doing the job

State and national governments plan to reopen their economies

What does this mean? Your website isn't doing its job

  • And if you wait too long, you’re waiting too long.
  • And you’re already waiting too long if you’re not doing things now.
  • Once things really start to pick up, momentum and some digital realities will favor those already in the game.
  • Obviously, less true for some verticals (hotels, restaurants, etc.) But it’s already real for many industries and won’t be true in the others forever.

What should you do?

Times are tough right now. And in tough times digital must do the heavy lifting. There’s really no need to make the current any tougher than it is already. So, why not let digital do the heavy lifting for you?

SoloSegment increases large-enterprise, B2B website conversion with easy-to-install software that automatically connects website visitors to the content they need to see to achieve their goals. SoloSegment does this using anonymous data and machine learning ensuring privacy compliance, addressing the many anonymous visitors, and improving the efficiency of marketing teams. Visit SoloSegment.com.

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil PR-40 Dynamic Studio Recording Mic and a Focusrite Scarlett 4i4 (3rd Gen) USB Audio Interface into Logic Pro X for the Mac.

Running time: 17m 22s

You can subscribe to Thinks Out Loud in iTunes, the Google Play Store, via our dedicated podcast RSS feed (or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Transcript – How You Can Make Digital Do the Heavy Lifting in Difficult Times (Thinks Out Loud Episode 283)

Show Opening — How You Can Make Digital Do the Heavy Lifting in Difficult Times (Thinks Out Loud Episode 283)

Well, hello again everyone, and welcome back to Thinks Out Loud, your source for all the digital marketing expertise your business needs. My name is Tim Peter. This is episode 283 of the Big Show, and thank you so much for tuning in. I genuinely, genuinely appreciate it. I think we've got a really cool show for you.

I'm in such a good mood today and I realize that may sound bizarre with all of the stuff going on right now. You know, it's completely understandable and I want to be completely respectful, if you are not in a good mood. I get that. There's a lot of trouble out there. I get that a lot of people are having a tough time. I also think it's true that we are starting to see a place where there's a more positive outlook. You know, it may be a few months away, it may be more than a few months away, but for the first time in weeks and weeks and weeks, it feels like we are beginning to see this flattening of the curve. And I want to be incredibly sensitive to the fact that, you know, many people are going through a lot of troubles right now and that many people will continue to go through, you know, a fair bit of trouble for some time to come.

We're Starting to See Some (Relatively) Good News

But there is good news out there. And the good news has a lot of implications. The good news and the bad news have a lot of implications for how you need to react as we go forward. And so that's really what I want to focus on.

You know, I talked a week ago about, you know, the plan is not the goal, the goal is the goal, right? And I've also talked a lot about how there is a path forward. Today I want to talk about what those are.

So there is a lot of data from a variety of sources. You know, HubSpot in the B2B space, Within.co for retail, Morning Brew, other people talking about the fact that customers are using digital, they are engaged with digital, whether it's on desktop or tablet or mobile. They are sitting home. They are working from home. They are unfortunately in many cases not working from home. And they are spending time on digital. And lots of companies, lots of retailers, lots of businesses, lots of organizations have seen their web traffic climb, in many cases skyrocket. It's going up a ton.

But Digital Isn't Doing Its Job

We're also seeing though that sales are up generally, but in many cases, not as much as traffic is up. Now, there are certainly, certainly cases where it's going up a lot. There's a fantastic thread from Adam Singer on Twitter, who's talked about how Pinterest, Wayfair, and a bunch of other companies are absolutely crushing it right now and how, you know, you can learn the lessons that they are sort of providing in terms of what you can do with that. So I strongly recommend you taking a look at that.

But I'm going to read one part of the thing that Adam Singer said. You know, he said, "Everyone is stuck inside staring at screens. If your brand isn't winning here, there may be existential problems save for certain sectors," understandably, which is exactly the thing that I'm thinking.

You know, obviously there are a handful of sectors — hotels, restaurants, air travel — that have some more systemic problems. That are going to take a little longer to work out. But in most B2B companies, in most B2C companies, you should see your traffic going up right now. And if you see your traffic going up, but your sales aren't going up enough or equally, or if you're a B2B company, your deal flow isn't going up, what it means is that your website isn't doing its job.

Customers Want Digital to Do a Better Job

Now that's going to become increasingly important because we're seeing people begin to put together plans to reopen their economies. Israel has a plan to reopen its economy over the next handful of, you know, probably two, two and a half, three months. They've got a very detailed plan that looks pretty smart in terms of how they're going to get there. There is this Western Pact of California, Washington state and Oregon, and a coalition of six Northeastern and mid-Atlantic states that are starting to put together plans as well for how they reopen their economies.

And we're seeing signs that consumers, customers actually, are taking this for granted. You know, for all the predictions of doom and gloom that you hear out there, customers still are buying even in categories you might not expect. Business Insider has a story that says cruise ship bookings for 2021 are already on the rise. Even with all the problems that the cruise industry has had specifically, and travel more generally — I don't want to malign any industry. I don't want to encourage people to not travel. Believe me, I don't want to encourage people to not travel. But it's remarkable to me that the cruise industry is actually seeing some growth.

The "New Normal" Is Tough to Predict. But Digital Will Play a Big Role

That indicates to me that customers want to do the things that they've always done. They want to get back to normal as quickly as they possibly can. There are many predictions that talk about how Covid-19 is going to change things forever, and those could well be true. But this at least seems to indicate that some of the things that we think will change forever. Maybe won't change as much as you might think. And if your website isn't doing its job, if you wait too long, you're only going to make whatever challenges you face today worse in the long run. You're already waiting too long if you're not doing things now to make your digital channels do the heavy lifting that they need to do. Right? After all, face-to-face has been hurt over the course of this process.

I just wrote a column for Hotel News Now that talks about how in tough times digital must do the heavy lifting and all of this data just reinforces that point because once things really start to pick up, momentum is going to favor those that are already in the game.

What's going to happen? People are going to say, "wow, I found a great deal on this website," or, "this company had a great deal," or they're going to share with their friends this thing that they found. And that's going to create a problem. We know that Google preferences businesses in paid search and to some degree in organic search who keep an active presence. So if you're not doing things now, you're only going to make it harder for yourself to catch up later.

And again, that may be less true at the immediate moment for some verticals. You know, hotels, restaurants, air travel, things like that, theater tickets, event tickets, etc. But it's already a reality for many industries that we're seeing this volume happen. And for all the others, the current state isn't going to be true forever as the cruise ship bookings certainly seemed to indicate. So you cannot sit on the sidelines and wait for the recovery to ensure you recover. There are things you must do today.

So what are those?

How You Can Make Digital Do the Heavy Lifting in Difficult Times

Monitor Metrics

Well, first you've got to monitor your metrics. You have to know what's happening in terms of traffic, in terms of conversion rate, in terms of lead time to order, in terms of leads generated for your B2B website. A company called Screen Pilot, an agency who focuses on the hospitality industry, has a terrific set of metrics that you should monitor if you're in those sorts of service industries. But many of them apply regardless of what you're doing.

Invest in Your Content

The next thing you have to do is you have to invest in your content. And not just in your content itself, but in making your content work. Content, as I've said many times before, is much cheaper than you think, right? "Content is King," but it's also not that expensive a King. It's only content that doesn't convert that's expensive. So you need to look at, is my content keeping people on my site? Is it encouraging them to take the next action and is that next action leading them to get in touch with me, to give me their contact information to create a sale. Because that's expensive content.

Create Value-Adds and Products That Work if Money is Tight

You've got to recognize that folks — especially millennials who will be key to the recovery, as I talked about on the show a few weeks back — and many businesses may have less money to spend. Both Barron's and the Atlantic Magazine have sobering, you know, really kind of distressing articles about the fact how coronavirus has already made us poorer for years to come. So people and businesses may have less to spend.

But that doesn't mean that you have to lower prices. You may have to come up with some lower cost offerings, but it doesn't mean you should lower prices for your premium offerings. It means that you need to offer more value for what people spend. There was an episode I did a couple of weeks back on the lost art of value adds. I would really encourage you to give that a listen and think about how you bundle for people in your market to help them get greater value for what they spend without lowering prices. We know the recovery may be soft for a while. We know it may take a while to come, but don't make the recovery worse by making your revenues artificially low.

I've told the story for years about a client I worked with who said they didn't like email because their email campaigns generated much less revenue per sale than any other channel. And we looked at their email marketing and all of their emails offered discounts. So of course they were getting much less revenue per email than they were getting from other channels because they literally were asking people for less money in every email. Don't do that.

Think instead about how you can provide the right kind of value adds to increase what people get for the money they spend without lowering your prices.

Sell Gently

Then you also want to make sure you're selling gently for now. At the immediate moment the first thing you have to do is you have to reassure customers. You have to inspire confidence that A.) you will be there for them; B.) That you will be around in six months time or nine months time or a year's time and C.) That you have something that can help them given where they are, the realities of where they are. So you want to make sure that it's not a hard sell but that it is a reassuring sell.

Make Digital Do the Heavy Lifting

And ultimately what you want to do, whether you're B2B or B2C, is make digital do the heavy lifting for you. Digital ought to be your 24/7/365 salesperson.

Coronavirus has put us in a position where face-to-face is off the table, at least for some time to come. So digital has to be that 24/7/365 salesperson. And if it isn't, the problem is not that digital does not work for your business. The problem is not the digital doesn't work for your industry. It's that your digital isn't doing its job. Your 24/7/365 salesperson isn't working correctly. And what you need to do is get that to work for you.

How You Can Make Digital Do the Heavy Lifting in Difficult Times Summary

So yes, times are tough right now, but in tough times, digital must do the heavy lifting for you. There is absolutely no need, there's no sense in making the current environment any tougher than it already is for you and for your business. So the question I want to leave you with is, why not let digital do the heavy lifting for you now so that you're in a better position for digital and face-to-face to do the heavy lifting for you in the future.

Closing — How You Can Make Digital Do the Heavy Lifting in Difficult Times (Thinks Out Loud Episode 283)

Now looking at the clock on the wall, we are out of time for this week, but I want to remind you that you can find the show notes for today's episode. As well as an archive of all past episodes by going to TimPeter.com/podcast. Again, that's TimPeter.com/podcast. Just look for episode 283. While you're there, you can click on the subscribe link in any of the episodes you find there to have Thinks Out Loud delivered to your favorite podcatcher every single week.

You can subscribe to Thinks Out Loud on Apple Podcasts, Google Podcasts, Stitcher Radio, Overcast, whatever your favorite podcatcher happens to be. Just do a search for Tim Peter Thinks, Tim Peter Thinks Out Loud or Thinks Out Loud. We should show up for any of those.

While you're there I'd also really appreciate it if you could provide us a positive rating to review. It helps new listeners find us. It helps them understand what the show is all about and it makes an enormous difference for the podcast overall.

You can also find Thinks Out Loud on Facebook by going to facebook.com/TimPeterAssociates. You can find me on Twitter using the Twitter handle @tcpeter. And of course you can email me by sending an email to podcast@timpeter.com again, that's podcast@timpeter.com

I'd also like to thank our sponsor SoloSegment. SoloSegment increases large enterprise B2B website conversion with easy to install software that automatically connects website visitors to the content they need to see to achieve their goals. SoloSegment does this using anonymous data and machine learning to ensure privacy compliance, address anonymous visitors, and improve the efficiency of your marketing team. You can learn more solosegment.com. Again, that's solosegment.com.

With that I want to say thanks so much for tuning in. I know that things feel a little tough right now or a little grim, and I'm really happy that you choose to bring us into your homes or bring us into your car or wherever you happen to be to maybe get a little lift in your day. So that means a lot to me personally. All that said, I hope you have a great rest of the week wherever you happen to be. I hope you have a wonderful weekend. And I'm looking forward to speaking with you again on Thinks Out Loud next time. Until then, especially in this current environment, please be well, be safe, and as ever take care everybody.

Tim Peter

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April 7, 2020

The Plan is Not the Goal (Thinks Out Loud Episode 282)

April 7, 2020 | By | No Comments

The plan is not the goal: Man rolling up sleeves to get to workLooking to drive results for your business? Click here to learn more.


The Plan is Not the Goal (Thinks Out Loud Episode 282) — Headlines and Show Notes

We live in interesting times. And, at the moment, that's not a Good Thing™. Covid-19 has thrown everyone's plans for this year seriously into disarray. But, despite the difficulties, that's OK. Why? Because plans aren't important. Goals are. As science fiction author John Scalzi wrote, "The plan is not the goal. The goal is the goal." Right now, it's important you get clear on your goals for the coming days, weeks, months, and quarter, so that you can adapt your plans as the situation changes. Is your goal for the coming days to survive, thrive, or something else altogether? Because once you're clear on your goals, you put yourself in a better position to reach them.

This episode of Thinks Out Loud looks at why "the plan is not the goal" in more detail and offers some insights into how to make those goals work for you in a time of crisis.

Want to learn more? Here are the show notes for you.

The Plan is Not the Goal (Thinks Out Loud Episode 282) — Relevant Links:

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil PR-40 Dynamic Studio Recording Mic and a Focusrite Scarlett 4i4 (3rd Gen) USB Audio Interface into Logic Pro X for the Mac.

Running time: 12m 56s

You can subscribe to Thinks Out Loud in iTunes, the Google Play Store, via our dedicated podcast RSS feed (or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

By

April 1, 2020

How Marketers Can Plan for the Recovery (Thinks Out Loud Episode 281)

April 1, 2020 | By | One Comment

How Marketers Can Plan for the Recovery: Woman shopping on tabletLooking to drive results for your business? Click here to learn more.


How Marketers Can Plan for the Recovery (Thinks Out Loud Episode 281)

With the continued bad news about the Covid-19 coronavirus, I realize it might be a bit early to start talking about how marketers can plan for the recovery. But it's not too early to start thinking about it. Even better, some options that exist to help you once the recovery comes can help generate positive outcomes for your business — and your community — right now.

For starters, three separate solutions have to occur before the recovery can begin. These are:

  1. Health. First, nothing gets better until we've addressed the underlying health crisis. If we're going to flatten the curve, people have to stay indoors and socially isolate. That's bad for business. But it's necessary for us to get where we need to go.
  2. Money. Of course, the acts that are best for health are terrible for business and have led to record layoffs — and, for many businesses, record economic hardship. Ideally the stimulus package (and hopefully packages) will help reduce the economic impacts. But once the health crisis lessens, we're still going to need to see improvements in the economy before business returns to normal.
  3. Trust. Finally, even if we're able to eliminate the underlying health and economic troubles, people still have to feel comfortable that there won't be any continuing health and economic risks. And how people feel about the "new normal" will play a critical role in driving the actual recovery.

Still, while we're likely months away from a true economic recovery, you can start planning. More importantly, you should. What should those plans look like? That's what this episode of Thinks Out Loud is all about.

Want to learn more? Here are the show notes for you.

How Marketers Can Plan for the Recovery (Thinks Out Loud Episode 281) — Relevant Links:

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil PR-40 Dynamic Studio Recording Mic and a Focusrite Scarlett 4i4 (3rd Gen) USB Audio Interface into Logic Pro X for the Mac.

Running time: 19m 00s

You can subscribe to Thinks Out Loud in iTunes, the Google Play Store, via our dedicated podcast RSS feed (or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

By

March 24, 2020

Your Big Opportunity When The Current Crisis Ends? Adults Under 40 (Thinks Out Loud Episode 280)

March 24, 2020 | By | No Comments

Your Big Opportunity When The Current Crisis Ends? Adults Under 40: Young couple reading on mobile phoneLooking to drive results for your business? Click here to learn more.


Your Big Opportunity When The Current Crisis Ends? Adults Under 40 (Thinks Out Loud Episode 280) – Headlines and Show Notes

I know it's tough to see a light at the end of a tunnel right when you first enter it. We're living in a historic period — and those are always much more fun to see from a distance. But, as I've talked about, we will get through this. Every challenge contains opportunities. And it's not too early to think about how you'll turn this challenge into an opportunity for your business. The big opportunity when the current crisis ends? Adults under 40, or if you prefer, millennials. The current episode of Thinks Out Loud takes a look at why adults under 40 provide one path forward — and how to make that work for you.

Curious to learn more? Here are the show notes for you.

Your Big Opportunity When The Current Crisis Ends? Adults Under 40 (Thinks Out Loud Episode 280) — Relevant Links:

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil PR-40 Dynamic Studio Recording Mic and a Focusrite Scarlett 4i4 (3rd Gen) USB Audio Interface into Logic Pro X for the Mac.

Running time: 14m 02s

You can subscribe to Thinks Out Loud in iTunes, the Google Play Store, via our dedicated podcast RSS feed (or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.