Image Image Image Image Image Image Image Image Image

Tim Peter Thinks

Tim Peter

By

April 23, 2019

Hey Marketers: Is 2019 Everything You’ve Hoped For? (Thinks Out Loud Episode 244)

April 23, 2019 | By | No Comments

Hey Marketers: Is 2019 Everything You've Hoped For? Marketer seeing success in annual resultsLooking to drive results for your business? Click here to learn more.


So, here we are with almost a third of the year gone. And, for marketers, it’s time to ask, “Is 2019 everyhing you’ve hoped for?” If not, it’s even more important to ask what you plan to do about it.

The latest episode of Thinks Out Loud takes a look at how to evaluate your progress so far this year — and what to do if you’re not where you’d like to be.

Here are the show notes:

Hey Marketers: Is 2019 Everything You’ve Hoped For? (Thinks Out Loud Episode 244) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil PR40 Dynamic Microphone through a Cloud Microphones CL-1 Cloudlifter Mic Activator and a Mackie Onyx Blackjack USB recording interface into Logic Pro X for the Mac.

Running time: 12m 43s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

By

April 15, 2019

What Digitally Native Companies Do Best (Thinks Out Loud Episode 245)

April 15, 2019 | By | No Comments

What digitally native companies do best: Workers brainstorming new services for customersLooking to drive results for your business? Click here to learn more.



Many businesses struggle to keep up with the changes brought about by digitally native companies in their industry. But why are they so successful? What is it that digitally native companies do best? This episode of Thinks Out Loud offers some insights. Here are the show notes for you:

What Digitally Native Companies Do Best (Thinks Out Loud Episode 245) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil PR40 Dynamic Microphone through a Cloud Microphones CL-1 Cloudlifter Mic Activator and a Mackie Onyx Blackjack USB recording interface into Logic Pro X for the Mac.

Running time: 18m 33s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Katie Peter

By

April 3, 2019

Tim Peter Appears in new Tech Trends Ebook

April 3, 2019 | By | No Comments

Tim Peter, president and founder of Tim Peter & AssociatesCustomer data platform ARM Treasure Data has released an ebook this week on technology trends and the way they will impact the future of marketing. Early in the book they talk to our founder and president Tim Peter about something most businesses seem to have trouble with: effective use of data. The ebook focuses on data as the foundation of marketing technology and speaks to multiple experts on its use. Tim Peter addresses the importance of personalization:

The biggest challenge I’ve seen is that marketers struggle connecting their data directly to customer actions. Too many personalization platforms rely on rules-based engines or underpowered analysis tools that require you to first understand (or, worse, guess) what’s important to customers before you can apply it to gain useful insights.

He goes on to explain how and why you should work on improving this, which you can find in ARM Treasure Data’s ebook here.


If you’re looking to learn even more about how changing customer behavior will shape your marketing going forward, be sure to register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

April 2, 2019

Is AI in Sales and Marketing Real? (Thinks Out Loud Episode 243)

April 2, 2019 | By | No Comments

Is artificial intelligence (AI) in sales and marketing real: AI sales and marketing conceptLooking to drive results for your business? Click here to learn more.


AI in sales and marketing may have been somewhat oversold. While there's no doubt that artificial intelligence has had a positive impact, we're also starting to move into the "trough of disillusionment" among sales and marketing leaders. But is that reality? Is artificial intelligence overblown? Or is AI in sales and marketing real? Forget about the future; will AI make a positive difference for your brand and business today?

The latest episode of Thinks Out Loud explores the question of whether AI in sales and marketing is for real. And we also look at how you can use AI in sales and marketing to make a difference for your business. For real.

Here are the show notes:

Is AI in Sales and Marketing Real? (Thinks Out Loud Episode 243) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil Sound PR 30 Large Diaphragm Multipurpose Dynamic Microphone through a Cloud Microphones CL-1 Cloudlifter Mic Activator and a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 15m 48s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Katie Peter

By

March 27, 2019

Rutgers Business School Executive Education Gets Tim Peter’s Insights on Successful Social Media Marketing

March 27, 2019 | By | No Comments

Tim Peter, president and founder of Tim Peter & AssociatesRutgers Business School Executive Education offers a Mini-MBA™ program in Social Media Marketing, including our founder Tim Peter as an instructor. Recently, the folks at Rutgers Business School Exec Ed spoke to him and other faculty members from this program for their takes on optimal social media use for your business.

[E]ngaging with customers on social media has entered a new age of pinpoint personalization that creates many new opportunities for brands, products and services. We asked 8 members of our Rutgers Mini MBA™: Social Media Marketing certificate program faculty to share their insights and advice for creating amazing and engaging experiences on social media!

For his part, Tim talked about the role AI plays and how to perfect your content plan and your larger social marketing strategy. Watch his interview here, and view the rest of Rutgers’ article here.


If you’re looking to learn even more about how changing customer behavior will shape your marketing going forward, be sure to register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success: