Are the critics right? Is social marketing not ready for business?
Social marketing is getting its share of criticism these days. Some of it is justified. How do you know whether to believe the critics or not?
When does marketing become sales? (Guide to Small Business Ecommerce Strategy)
The internet has blurred the lines between sales and marketing. Possibly forever. And, hopefully, for you.
Can you find new business using Twitter?
Twitter proves its worth as a social tool - and one that works for commerce - in a single action. Check it out.
Small Business Ecommerce Link Digest – June 6, 2008
This week's batch of web bounty includes Mike Moran, Matt Cutts, Avinash Kaushik Linda Bustos and Search Engine Land.
Search Engine Optimization: An Hour a Day (Book Review of the Week-ish)
Jennifer Grappone and Gradiva Couzin's update of Search Engine Optimization: An Hour a Day is well worth the price of the upgrade.