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Picking things to fix

Yesterday, I recapped the most popular e-commerce and social media marketing posts here on thinks over the last year. And, I also promised to tell you how to find – and increase – these types of pages on your site. And I like keeping my promises, so here’s how you, um, do that.

We’ve looked at finding what’s important to fix once before, but there’s another way I thought you might appreciate. Thanks to recent changes in Google Analytics, you can accomplish something similar right within GA. Here’s what you do:

  1. First, pull up the Top Landing Pages report within the Content section of Google Analytics.
  2. Second, click on the Comparison view. It’s the button that looks like this:

    Comparison view within Google Analytics

  3. Now where’s the fun begins. You’ll have three columns within the report. The first is the Page itself. In the second column, choose Entrances and in the third, choose Bounce Rate. You’ll end up with a pretty little graph that looks like this:

    Google Analytics bounce rate filter

In this screenshot, everything green is good and everything red, not so much. Fix the highest entrance pages with the red bar on the left-hand side, and you’re back in business.

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Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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