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Rule #1…

Sure, the customer is always right is a good one. But it assumes you’ve got customers. Seth Godin discusses what marine iguanas represent to marketers, while Clickz blog takes a look at FedEx Kinko’s Adobe partnership – and vice versa – and its impact on smaller printers. The key lesson from both:

  1. Deliver on what you promise, even if you’ve got to underpromise to be sure you can.

If that doesn’t work, you can check out these ideas, too.

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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