The 13-month year

We here at thinks have a weird number fetish. Stats drive us crazy. We love metrics, analytics, data. Particularly when those data reflect conversion rates, sales, revenue. So, here’s a funky little thought as to why improving conversion rate matters so much:

Anything over an 8.5% increase in conversion means you’ve added an extra month of sales to your year.

OK, it’s really 8.33%. But even we’re not that geeky.

Um, probably not anyway.

Mark your calendar. It’s going to be a good year, indeed.