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The Big Apple. The Big PR Move…

You’d think Steve Jobs just announced they were giving away free PowerMacs. While Steve Jobs’ “Thoughts on Music” fires a shot across the RIAA’s bow, in practice it represents little more than carefully executed PR. Jobs didn’t demand the music industry change. He didn’t state Apple will stop selling DRM’d music or give preferential treatment to labels embracing DRM-free music. He simply explained why Apple has no choice but to do the thing that many consumers – as well as the European government – have taken them to task for doing. Steve Jobs, Savvy Businessman? Absolutely. Steve Jobs, Hero to the Masses? Maybe not.

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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