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The downside of social media

Social networks courtesy of Geek & Poke on FlickrIt’s no secret that I believe in social media for growing your business. Most businesses have more to gain than they have to lose. But, you’ve got to remember that once you’re “out there” in the social space, your customers, followers, subscribers and “friends” expect you to be a good friend.

We’ve all heard the horror stories of people losing clients, customers (see the Ryanair story), job offers and jobs over indiscreet use of social tools. Which goes to show, nothing in social media protects you from being publicly stupid.

So, why take the risk?

Because your customers are talking about you, too. So are your employees. Sometimes to each other. If you’re worried about what to say, at least take the time to listen. Let listening lead to dialogue. And let that lead to engagement.

Not sure what to do next? Well, for starters, take a look at who does it well. For instance, Mashable offers a list of the 10 smartest big brands in social media. Peter Kim offers up tons of examples, too. And we’ve got loads of social tips right here on thinks.

So, yes. Social media has its downside. But pretending that it doesn’t exist is a strategy for failure. Engaging with customers and sharing in the dialogue shows you listen, you respond and you care.

What did I miss? Does social have other downsides – or upsides – I left out? Tell us about in the comments.

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Image credit: Geek & Poke via Flickr using Creative Commons Attribution No Derivative Works 2.0 Generic.

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Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

This Post Has 0 Comments

  1. OK. You’ve got me on that one. There are some hidden costs businesses should take into account. 😉

    Thanks for reading.

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