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The power of “And”…

I like Seth Godin. I like Darren Rowse. Apart from the similar haircuts, I learn from each, all the time. I’m not necessarily trying to start a pissing match here – as fun as that may be – but their posts come across a trifle contradictory today, no? The real key when you run across things like this is to figure out how they go together. Either/or doesn’t cut it. This and that, that’s the ticket.

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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