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These boots are made for walking…

Do you wear shoes often? I do. Try as I might, I’ve yet to find a satisfying and well-paying gig that allows me to go barefoot all day. One reason I prefer bare feet is the difficulty I have locating comfortable and good-looking shoes. I have wide feet and most stores I visit regularly offer no more than one or two pairs in my size – usually the ugliest shoes in creation.

Having said all this, I’m probably the last person in creation to discover Zappo’s. Here’s why it’s my new favorite online store:

  1. Inventory – if the Long Tail.
    teaches anything, it’s that you can’t sell what you don’t have. Zappo’s has terrific selection
  2. Customer service – a 365-day return policy, free shipping, ease of use. Very nice.

Can your online store walk a mile in those shoes?

Tim Peter

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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