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USTA: 39 Percent Don't Want to Fly

Here’s a shocker: Flying sucks. And it’s impacting all sorts of travel decisions. According to a US News & World Report article that outlines results from a recent U.S. Travel Association survey:

“Lessening the hassles, said the U.S. Travel Association, could win back customers. “Our research shows that reducing hassle without compromising security will encourage more Americans to fly — as many as two to three additional trips a year — leading to an additional $85 billion in spending that would support 900,000 American jobs,” said Roger Dow, president and CEO of the U.S. Travel Association.”

The data is fairly compelling. Now, it’s clear that we don’t want to compromise security. At the same time, the challenging jobs market and stagnant economy could seriously benefit if it weren’t such a royal pain in the tuchus to travel. After all, the best hotel marketing in the world can only do so much if your customers aren’t willing to fly to your destination.

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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