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Tim Peter Thinks

Tim Peter

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November 23, 2014

5 Excellent Travel Marketing Posts You Might Have Missed: Hospitality Marketing Link Digest

November 23, 2014 | By | No Comments

Couple relaxes with tabletNot a lot of setup this week, Big Thinkers, just 5 excellent travel marketing posts you might have missed. Enjoy:

  1. Travolution recaps last week’s PhoCusWright conference, noting that mobile is the key battleground, but it’s not all about apps. Lots of informative insights here from HotelTonight, Booking.com, Expedia, Facebook, and Kayak.
  2. eMarketer interviews Google’s Jason Spero on the challenges of mobile search and the always-on consumer.
  3. Skift reports the worst kept secret in online travel: Amazon to get into hotel booking with launch of travel site. Despite its reach, I wouldn’t consider this a positive development in the longer-term for reasons I’ll explore in more detail later this week.
  4. The latest episode of Thinks Out Loud looks at e-commerce trends for 2015 such as mobile, millennials and more, while my recent interview with Media Shower talks about search, mobile, and responsive design, and what they mean for businesses like yours. Good stuff.
  5. Finally, Search Engine Land explains Google’s new look for hotel booking ads as the carousel disappears with Mike Blumenthal explaining that Google has achieved 100% monetization above the fold with its new pak and what that means for you. Very important reading.

If you’re looking for more link goodness, take a minute to review these 5 fantastic travel marketing posts from last week, or the rest of the E-commerce Link Digest series here.

And, in case you missed it, you might want to check out the slides from my recent talk, “Digital Marketing Directions 2015: 3 Key Trends for Hotel Marketing”:


(And, yes… you can hire me to speak at your next event, too).

Interested in learning even more about the future of hospitality e-commerce and marketing via the social, local, mobile web? Register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” Developed specifically at hotel and resort marketers, the lessons can help your business adapt to the changing guest environment. You can get your free copy of the report here.

Finally, you might also enjoy some of our past coverage of the social, local, mobile web and what it means for your business, including:

Tim Peter

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November 16, 2014

5 Fantastic Travel Marketing Posts: Hospitality Marketing Link Digest

November 16, 2014 | By | No Comments

Key posts for hotel marketersLooking for a good list of travel marketing goodness to kick-off the week? Then check out these 5 fantastic travel marketing posts. You’ll be glad you did. Here are the links for you:

  1. A couple of weeks ago, we looked at 6 awesome travel marketing headlines you might have missed along with the 7 key travel marketing posts from October.
  2. @Hotelogix on Twitter liked this view of how to use your hotel data to drive growth.
  3. Hotel Management explores Marriott’s major investment in interactive digital content. Good stuff.
  4. There’s a whole bunch of evidence suggesting that Google’s getting into hotel distribution in a big way. Want to see what they’re up to? Check this out.
  5. Mobile Commerce Daily uncovers data showing that one-third of customers interested in paying for restaurant meals via mobile. Expect those numbers to climb, for all sorts of hospitality industries.

If you’re looking for more link goodness to get you through this week, check out these 6 amazing travel marketing posts, some hotel marketing trends for the year ahead, and the rest of the E-commerce Link Digest series here.

If you’re interested in learning even more about the future of hospitality e-commerce and marketing via the social, local, mobile web, register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” Developed specifically at hotel and resort marketers, the lessons can help your business adapt to the changing guest environment. You can get your free copy of the report here.

And, why not take a minute to review the tips from my recent presentation Digital Marketing Directions: Three Trends Shaping 2014 Hospitality Internet Marketing? I’ve presented this talk to a number of hospitality and travel-related organizations and you might find it valuable for your business, too:

Finally, you might also enjoy some of our past coverage of the social, local, mobile web and what it means for your business, including:

Tim Peter

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November 2, 2014

6 Awesome Travel Marketing Headlines You Might Have Missed: Hospitality Marketing Link Digest

November 2, 2014 | By | No Comments

Travel marketing you might have missedWelcome to November, Big Thinkers. Just a couple of months to go before 2015 arrives. As you gear up for the week ahead and the impending holidays, check out these 6 awesome travel marketing headlines you might have missed this week:

  1. Tnooz reports that TripAdvisor’s launch of personalized recommendations with its “Just For You” hotel product, which is a pretty good example of using hotel data to drive growth. Clearly, they’ve got a ton of data. But that doesn’t mean you can’t use the same ideas on-property and online to support your guests, too.
  2. A new study from Expedia/Egencia reveals global differences in mobile behavior. Interestingly, three-quarters of travelers “…say that their smartphones are ‘very important/critical’ to their daily lives,” more than for their laptops or tablets. Further proof that smartphones represent the most personal of “personal computers” for your guests.
  3. To help drive mobile use, Expedia is now buying “sponsored content” for users, allowing travelers to access its content without incurring data charges. Smart move.
  4. These trends aren’t unique to North America, by the way. eMarketer has data that shows UK Millennial travelers are more mobile and more social. I recently mentioned that mobile, mobile payments, and Millennials represent three key factors driving e-commerce growth in 2015 and that the shift between Millennials and Boomers in the marketplace is a huge demographic reality shaping e-commerce in the future. Good reading overall.
  5. While we’re on the topic of mobile’s importance, you might want to check out Reve News’ look at mobile marketing trends brands need to be aware of and Marketing Land’s look at the shifting landscape of mobile. Tnooz also offers a solid recap of how Accor is responding to those trends that’s worth checking out.
  6. Hipmunk made news recently by partnering with Yelp for hotel bookings (an item covered in last week’s Hospitality Marketing Link Digest). Now this week, Hipmunk upped the ante by integrating with Yahoo Travel. Google has been losing market share to apps (Yelp, in particular has been a big winner in terms of local search). It appears Hipmunk is making some savvy moves here to position itself as the big travel player in local, mobile search. Very, very interesting and worth keeping an eye on in the coming months.

Hope you have a great week everyone. You might also want to check out past posts from the E-commerce Link Digest series, including these 6 amazing travel marketing posts and these hotel marketing trends for the year ahead.

If you’re interested in learning even more about the future of hospitality e-commerce and marketing via the social, local, mobile web, register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” Developed specifically at hotel and resort marketers, the lessons can help your business adapt to the changing guest environment. You can get your free copy of the report here.

And, why not take a minute to review the tips from my recent presentation Digital Marketing Directions: Three Trends Shaping 2014 Hospitality Internet Marketing? I’ve presented this talk to a number of hospitality and travel-related organizations and you might find it valuable for your business, too:

Finally, you might also enjoy some of our past coverage of the social, local, mobile web and what it means for your business, including:

Tim Peter

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October 7, 2014

7 Top Travel Marketing Posts for September (Travel Tuesday)

October 7, 2014 | By | No Comments

Woman traveler mobile phoneWell, another month’s gone, which means we’ve got another round-up of the top travel marketing posts for the month ahead. Or, more accurately, right here. Let’s get straight to the list:

  1. By far the most popular post this past month asked, “What Are Google’s Plans for Hotel Distribution?” Google’s making a ton of moves in the hospitality space, and has gone from being a significant component of your travel marketing approach to a major industry player in the last couple of years. Stay tuned for what’s coming next.
  2. The Hospitality Marketing Link Digest has proved really popular. This look at “Rising Mobile Bookings, Big Data, and More” cruises into the #3 spot on the list this month. I wasn’t sure if this series was going to fly. Silly me. Want more proof? Then check out…
  3. This round-up of “8 Awesome Hotel Marketing Posts,” which is followed immediately by…
  4. Yet another Hospitality Marketing Link Digest, this one collecting “5 Exceptional Hospitality Marketing Posts” from around the web. Technically, this one launched in late August, but given that it was a holiday weekend, we’re letting it sneak in.
  5. One of the key trends worth watching in 2015 is the rise of Millennials as a meaningful travel market. Some travel marketers argue that the trend is more hype and hope then actually helpful. I take a deep look at the subject in this post, “Are Millennials Buying Travel?” (Spoiler alert: Yes. But it’s a little complicated). Check out the whole post to see why.
  6. The final Hospitality Marketing Link Digest of the month sneaks into this month’s list, with a look at why “Hotel Distribution is Heating Up.” Good stuff.
  7. And, finally, you all know the importance of mobile in your hospitality marketing, right? Well, there’s more to come. One of my recent posts explains why “Mobile Marketing Matters for Hotels in 2015,” and will help you set up your marketing strategy the right way for next year.

Of course, there’s always more great content where this list came from. For instance, you might want to check out last month’s list, which featured “6 Crucial Hotel Marketing Posts for August.” And, In case you missed it, FitSmall Business interviewed a group of hospitality experts about how to market a hotel. I was thrilled to be asked to participate.

And if you want to learn even more about the future of hospitality e-commerce and marketing via the social, local, mobile web, register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” Developed specifically at hotel and resort marketers, the lessons can help your business adapt to the changing guest environment. You can get your free copy of the report here.

You may also want to review the tips in my recent presentation Digital Marketing Directions: Three Trends Shaping 2014 Hospitality Internet Marketing. I’ve presented this talk to a number of hospitality and travel-related organizations and you might find it valuable for your business, too:

Finally, you might also enjoy some of our past coverage of the social, local, mobile web and what it means for your business, including:

Tim Peter

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September 23, 2014

Are Millennials Buying Travel? Travel Tuesday

September 23, 2014 | By | No Comments

Are Millennials buying travel? In a word, yes.It’s become popular lately (here, for instance), to talk about the rise of Millennials as a target demographic market for travel marketing.

But, despite the increasing size and economic influence of this emerging demographic segment, many continue to question the wisdom of targeting Millennials, noting their (sadly) still high levels of unemployment or underemployment and its accompanying low income levels. Plus, as the pure target group for the “sharing economy,” Millennials seem more likely to choose services such as Airbnb and Uber over traditional hotels and transport services.

So, the question remains: Are Millennials buying travel? Are they an attractive customer segment for hotel marketers? Are they the right customers for your business?

In a word, yes.

As Hotel News Now notes,

“[Millennials have] spent the second-most on vacations in the last 12 months among the four generational categories [Matures, Baby Boomers, Gen X, and Millennials] and they’re looking to spend the second most among the four categories in the next 12 months,” he said. The mature generation took the No. 1 slot in both time frames.

“Everything we see suggests that millennials are traveling more. … Travel intentions among millennials is up 10%. Compared to the other generational groups, they’re the only ones that are up. Xers are down 6%; boomers are down 1%; matures are down 3%,” Cohen said.”

The article continues,

“Millennials with an annual household income of $30,000 or more (also known as millennials who have “launched”) spend more on travel than the total U.S. average, second to baby boomers, according to research from D.K. Shifflet & Associates.

In 2013, the average spend per person per travel day for the total U.S. was $193.90, according to the research. Launched millennials spent $197.60 per day, while working baby boomers spent $223.30. However, millennials with an annual household income of less than $30,000 spent below the total U.S. average ($152.20).”

That seems fairly clear, doesn’t it? A more important question than “are Millennials traveling,” then, is how do you reach those Millennials who have the money to travel and are willing to spend it with you.

MarketingProfs suggests focusing on word of mouth and social, in particular to reach this fast-rising demographic (and these tips on how to use word of mouth and digital together may help as well).

Without question, though, the best way to reach Millennials is to realize they’re here, and ready to spend. And to begin shifting your marketing towards helping them choose your hotel for their business.

Interested in learning even more about the future of hospitality e-commerce and marketing via the social, local, mobile web? Register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” Developed specifically at hotel and resort marketers, the lessons can help your business adapt to the changing guest environment. You can get your free copy of the report here.

You may also want to review the tips in my recent presentation Digital Marketing Directions: Three Trends Shaping 2014 Hospitality Internet Marketing. I’ve presented this talk to a number of hospitality and travel-related organizations and you might find it valuable for your business, too:

Finally, you might also enjoy some of our past coverage of the social, local, mobile web and what it means for your business, including: