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What it means to be a “geek marketer”…

Steve Rubel has coined the phrase “geek marketer,” describing folks who translate between IT and marketing. I didn’t know this was news. I’ve been a geek marketer since 1995. Of course, getting old-line marketers to understand that I wasn’t an IT guy back then was a bit of a trick.

Clearly, I support the notion. Hell, this whole site exists to support the notion. Regardless, the main thing for any marketer, geek or otherwise, to take from Rubel is not to let others define you. If you’re a geek, be a good one. If you’re a marketer, do the same. If you’re somewhere between, go for it. Your success depends on your differences and on your belief in yourself

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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