What’s your cell style?

I’m not sure, but I think Michael Arrington isn’t a fan of the new Sprint website. My biggest problem with the site has less to do with its recommendations – or the fact that it doesn’t sell iPhones. It’s that it’s built to drive “buzz” and “social juice” but you can’t embed it in your site and you can’t forward your results to a friend easily, via email or text. You can try it out from your mobile phone, though, so at least they got the “mobile” part of “mobile, social, local” right. My biggest beef with the site though, is how detached it seems from where Sprint’s target demographic is today. Sprint is marketing to a 2007 customer using 1999 tactics. If they really wanted to capture their customers correctly, this wouldn’t be a website. It would be a Facebook app.

By the way, I’m a Globe Hopper. Now where is my passport?