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July 29, 2020

Four Questions Your Business Needs to Ask Right Now (Thinks Out Loud Episode 297)

July 29, 2020 | By | No Comments

Four questions your business must ask: Customers wearing masks checking into hotelLooking to drive results for your business? Click here to learn more.


Four Questions Your Business Needs to Ask Right Now (Thinks Out Loud Episode 297) — Headlines and Show Notes

How long do you think the current downturn is going to last? How ready are you if you if it lasts for another 6 months? Another year? Longer?

While there’s no guarantee how long this recession will last, there are actions you can take to make it shorter, at least for your business. And those actions start with four questions your business needs to ask right now.

What are those questions? The latest episode of Thinks Out Loud outlines the four questions your business needs to ask right now — and offers some insights on possible answers too.

Want to learn more? Here are the show notes for you:

Thinks Out Loud is sponsored by SoloSegment: SoloSegment increases large-enterprise, B2B website conversion with easy-to-install software that automatically connects website visitors to the content they need to see to achieve their goals. SoloSegment does this using anonymous data and machine learning ensuring privacy compliance, addressing the many anonymous visitors, and improving the efficiency of marketing teams. Visit SoloSegment.com.

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil PR-40 Dynamic Studio Recording Mic and a Focusrite Scarlett 4i4 (3rd Gen) USB Audio Interface into Logic Pro X for the Mac.

Running time: 17m 43s

You can subscribe to Thinks Out Loud in iTunes, the Google Play Store, via our dedicated podcast RSS feed (or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Four Questions Your Business Needs to Ask Right Now (Thinks Out Loud Episode 297) — Transcript

Well, hello again, everyone. And welcome back to Thinks Out Loud, your source for all the digital marketing expertise your business needs. My name is Tim Peter. This is episode 297 of the big show. And thank you so much for tuning in. I know I say it every week, but I really appreciate it. I just wouldn’t do the show without you.

And I think we’ve got a really cool show for you today. There’s some interesting news that is very much worth examining for what it might mean to you as the year goes on. So there was a news story today, originally reported in the Wall Street Journal, and since then has been picked up by a lot of folks, but basically it is that Google announced today that they are going work from home until July of 2021. They’re going work from home. They’re having all their employees work from home for the next year.

Now, this is after people have already been working from home for the last, you know, three or four months here in the States, and they’re doing this globally. And I think there’s a lot to unpack in terms of what this could mean.

You know, the first thing is, does Google know something we don’t. And yeah, the easy answer is, well, probably yeah. I mean, who are we kidding? You know, Google always knows something we don’t. aAnd I have no interest in starting any kind of conspiracy theory. I mean, they probably don’t know anything specifically about what’s gonna happen with COVID and work from home, but they have immense amounts of data. I’m sure there are people searching right now, whether they are healthcare researchers, whether they are office managers, you know, executives or folks tasked with, by executives, with understanding when they can bring people back to the office. And Google is probably using that data to make the best decision they can for their company, given the situation.

And even if Google doesn’t know anything we don’t know — even if Google is not making any decision based on any data — but just based on what they think, their action leads to a number of questions that are worth taking a few minutes to think about.

And the first of these is: Have you thought about how long this situation will go on? How long this will last for your business?

The second question, which I think is equally important is have you thought about how long this will go on for your customers?

And the third question, which is the most important and probably the one that brings those two questions together is have you thought about what your customers needs are for however long this lasts and how you can help fill those needs?

And it’s that last question that I really want to focus on, though I guarantee you, I will circle back to the other two before we’re done.

As we’ve been through this last three or four month period where the world has kind of gone to hell. Well, let me rephrase that. I mean, the world is starting to recover, but here in the States, we’re still kind of struggling through this right now.
And as this has occurred, some businesses have done a masterful job, a really extraordinary job of adapting to the changes we’ve seen to date in customer behavior. Restaurants and retailers who launched curbside pickup or delivery immediately after the quarantine went into effect, small startups and retooled companies who introduced products like masks and the hand sanitizer.

Now are those sustainable actions? That’s a really good question. But I’d argue that any company who pivoted quickly and who continues to pivot quickly, undoubtedly puts themselves in a better position to succeed. Not because the action they took was perfect or the action they took was absolutely the best of all possible actions, but because they demonstrated in that pivot to their customers — and equally important to themselves — that they can adapt, that they can adapt on the fly to the needs of the moment.

There’s this myth in business and one that I subscribed to for a lot longer than I wish I had, but there’s this myth about the perfect strategy, about this ability to predict the future with such precision, that you are — I’m going to borrow hockey legend Wayne Gretzky’s analogy — always going to skate to where the puck is going, not where it is. But if we can borrow from another sports legend, boxer Mike Tyson, everyone has a plan until they get punched in the face. And let’s face it, no pun intended there, we all just got punched in the face. All of us. Me too. You know, I typically prefer to talk about my clients and their successes, and the lessons that we learned together. But I’m a business owner too.

My business depends on the success of my clients and when they’re hurting, my company does too. About half of the business that we generate out of Tim Peter & Associates each year comes from the travel industry. Some years a little more, some years a little less. But given what’s going on with the travel industry, that means that about half of our business dropped by a ton. And one of my clients outside of travel ran into some pretty significant challenges as well. We all got punched in the face together at the same time.

So we, the company here, had a few options available to us. You know, we could have fired existing clients who couldn’t afford our services. I could have been a hard ass about payment from folks who were in trouble. I could have, I dunno, tried to ignore the problem. But as the last couple of months have demonstrated, that doesn’t work.

So, you know, we did a few things instead of that. And to be really clear, none of this, not one single part of what I’m going to tell you is to make me or the folks at my company the hero of this story. Because everything we did was inspired by our clients and how hard they were working and how creative they were in finding ways to help their customers, to help their employees and to help their communities.

And in pretty much every case that creativity all started with the same question. And that question was, how can I help?

And so those were the conversations I had with my clients. And that’s the conversations people on the team had with our clients. To listen to them and to find solutions that worked for them and for us. And it seems to be helping them. We only lost one client through the process. And yes, I’m doing this because I’m a nice guy. Sure. Okay. Fine. But also it’s really a poor strategy, you know, if you’re the reason your customers go out of business. Particularly as a consultant, right? But if you work with businesses and you’re the reason they go out of business, that my friends is the definition of a losing strategy. You know what I mean? That’s not a thing you want to do. I want to make sure that any check that any client ever writes to my company is not the last check they ever write. I would rather act like Jack and the Beanstalk. We take that and we plant that to, you know, build a Beanstalk and go find some giants. That’s just a far more interesting thing to me.

We also found some new clients through content marketing. You know, the team has done a really great job of putting together content that answers key questions that customers have, and that helps customers help themselves. And a couple of folks have reached out to us and said, “Hey, can you help us do this for our customers?”

And all of that comes down to listening. There’s this old saying about you have two ears and one mouth and use them in the same ratio. Says me unironically, the guy who hosts a podcast where I talk to you all the time. You’d think I know better. Maybe that’s why I hear the expression, so often. <aybe people are saying to me, “Hey Tim: Two ears.”

Now, I don’t know. But that’s, that’s something where particularly at a time like this, you’ve got to listen to your customers. And there are some very practical and some very pragmatic and some very tactical, functional things you can do right now.

You need to be listening to your customers. And what I mean by that is there is data from search and social listening, you know, there’s some great options here that are free, low cost, and paid. It can be as simple as going to Google, doing a search for keywords that you want to rank for, or that your competitors rank for, seeing what are the questions that people are asking around those keywords, and then creating some content around those questions.

And here’s the thing you’re not necessarily trying to rank in search for that. It’d be great if you did. But that can be challenging, right? What you want to do is create some content that you can use to then promote on social and on other channels, that you can send in an email to people maybe you haven’t heard from for some time. Send them a note that says, “Hey, we just put this together. And I was thinking of you, and maybe this would be helpful to you right now.”

Now if you rank in search? Even better, because you might get some people who, you know, will see you who you might not have reached before. But you’re responding to the questions that you know are relevant.

Obviously you don’t even have to use Google for that. You can talk to some of your customers and say,

“What are the problems you’re having right now? What are the problems you expect to have three months from now? What are the problems you expect to have six months from now? What are the problems you expect to have a year from now? If you were to look back a year from now on where you are right now, what would you have done to get where you want to be?”

Obviously, there’s a ton of great tools out there. You know, a BuzzSumo or Google or Facebook or LinkedIn or Bing or Salesforce.com or MailChimp, plenty of others have done some tremendous work in putting together resources to help businesses of all sizes, figure out how they do what’s right for their business and for their, for their customers.

Salesforce, by the way, I want to give them a huge shout out. I have no relationship to the company, but I think they’ve done a tremendous job with a model that they’ve used that’s very straightforward. They have a three step process:

  • Stabilize
  • Reopen
  • Grow.
  • And for each of those, what do you need to do in each of four areas to make sure you’re doing what’s right for your customers and for your company?

Recap: The Four Questions Your Business Needs to Ask Right Now

And obviously I’m going to link to all of this in the show notes, but all of this comes back to four questions, the three questions from the beginning of the show and the one that I gave you part way through, which is:

  • Have you thought about how long this is going to go on for your business? Where do you need to be three months from now?Where do you need to be six months from now? Where do you need to be nine months from now? Where do you need to be a year from now?
  • Have you thought about how long this is going to go on for your customers and the same timeframes, where are they going to be three months down the road? Where are they going to be nine months down the road?
  • The third question of course is, have you thought about what their needs are and how you can help fill those needs?
  • And the fourth question is how can I help? Not, not, this is not me asking you. This is what you need to ask your customers and listen to what they say. And it’s something you’re going to need to keep asking until we’re through this situation, because how you can help is probably going to change over the coming days and weeks and months.

It’s why listening is so important. It’s why asking is so important because your customers may answer that or may have different questions in September and in November and in January and in April then they’re asking right now, And you have to be prepared to help them as they go. You know, when we talk about the folks who transitioned quickly to delivery or in store pickup, and we talk about the folks who transitioned to making hand sanitizer and making face masks, they were thinking about where their customers were in the moment. And where the moment is, is going to change. Where people are in the moment is going to change.

So I would encourage you to think about how long you think this is going to go on for your business. Think about how long you think this is going to go on for your customers. Think about what their needs are. And think about how you can help fill those needs. And just remember to keep asking them, “how can I help?”

And if you do those four things and react to the answers appropriately, you’re going to put yourself in a good position to be around for a long time. To be able to stabilize. To be able to reopen. And when the time is right — when the market is ready — to be able to grow. And that’s the really exciting thing. You can do this, just do what you gotta do to make it through the crisis. Make sure you’re doing the right thing. Listen to your customers. Respond to what their needs are. And you’re going to be okay.

Thinks Out Loud Outro and Credits

Now looking at the clock on the wall, we are out of time for this week. I want to remind you that you can find the show notes for today’s episode, as well as an archive of all past episodes by going to TimPeter.com/podcast. Again, that’s TimPeter.com/podcast. Just look for episode 297. While you’re there. You can click on the subscribe link in any of the episodes. You find there to have Thinks Out Loud delivered to your favorite podcatcher every single week.

You can also find Thinks Out Loud on Apple Podcasts, Google Podcasts, Spotify, Stitcher Radio, Overcast, wherever fine podcasts are found. Just do a search for Tim Peter Thinks, Tim Peter Thinks Out Loud or Thinks Out Loud. We should show up for any of those. I would also very much appreciate it while you’re there if you could provide us a positive rating or review. It helps new listeners find us, it helps us show up better in search on those various podcast hosting services, and it helps new listeners understand what the show is all about. It really makes a huge difference to the podcast overall. I very much appreciate it.

You can also find Thinks Out Loud on Facebook by going to facebook.com/TimPeterAssociates. You can find me on Twitter using the Twitter handle @TCPeter. And of course you can email me by sending an email to podcast@TimPeter.com.
Again, that’s podcast@TimPeter.com.

I’d like to thank our sponsor. Thinks Out Loud is brought to you by SoloSegment. SoloSegment helps large enterprise B2B companies convert more customers with easy to deploy software as a service that automatically connects website visitors to the content they need to achieve their goals. SoloSegment does this using anonymous data and machine learning to ensure privacy compliance, address the needs of your visitors and improve the efficiency of your marketing team. You can learn more by going to SoloSegment.com. Again, that’s SoloSegment.com

With that, I want to say thanks so much for tuning in. I very much appreciate your listening week after week. It means so much to me. I hope you have a great rest of the week. I hope you have a wonderful weekend. And I’ll look forward to speaking with you here on Thinks Out Loud next time. Until then please be well, be safe and, as ever take care, everybody.

Tim Peter

By

July 14, 2020

Two Key Steps Towards Digital Transformation (Thinks Out Loud Episode 295)

July 14, 2020 | By | No Comments

Key steps towards digital transformation: Family members using mobile, tablet, laptop

Looking to drive results for your business? Click here to learn more.


Two Key Steps Towards Digital Transformation (Thinks Out Loud Episode 295) — Headlines and Show Notes

We’re living through tough times. You didn’t need me to tell you that. What you do need are some tips on what you can do about that fact. And, in last week’s episode, I talked about a "first step" that you can do right now to help your business. As a follow-up, here are to more key steps towards digital transformation.

Why is digital transformation particularly important right now? Because no one can go outside. Not your salespeople. Not your team. And, most important, not your customers. You need digital to do the heavy lifting for your brand and your business if you plan to have a brand and a business on the other side of this mess.

How do you do that? The latest episode of Thinks Out Loud gives you two key steps towards digital transformation so your business can benefit.

Want to learn more? Here are the show notes for you:

Relevant Links — Two Key Steps Towards Digital Transformation (Thinks Out Loud Episode 295)

Thinks Out Loud is sponsored by SoloSegment: SoloSegment increases large-enterprise, B2B website conversion with easy-to-install software that automatically connects website visitors to the content they need to see to achieve their goals. SoloSegment does this using anonymous data and machine learning ensuring privacy compliance, addressing the many anonymous visitors, and improving the efficiency of marketing teams. Visit SoloSegment.com.

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil PR-40 Dynamic Studio Recording Mic and a Focusrite Scarlett 4i4 (3rd Gen) USB Audio Interface into Logic Pro X for the Mac.

Running time: 17m 59s

You can subscribe to Thinks Out Loud in iTunes, the Google Play Store, via our dedicated podcast RSS feed (or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Transcript

Well, hello again, everyone. And welcome back to Thinks Out Loud, your source for all the digital marketing expertise your business needs. My name is Tim Peter. This is episode 295 of the big show. And thank you so much for tuning in. I very, very much appreciate it. I think we have a really, really cool show for you today.

I wanted to follow up on what we were talking about last week, which were the first steps in digital transformation. You know, something you could do right now, something you could get your hands around and say, we’re going to make this happen, we’re going to start to rethink our business.

And there was this really cool report from The Conference Board. Now you may know The Conference Board, but if you don’t, they produce the Consumer Confidence Index and a fair bit of economic research for businesses all over the world. I mean, they’re really, really fascinating organization that help largely Fortune 500 companies and Fortune 100 companies understand
where the world is going, you know, understand where the economy is headed, understand larger trends. They do a lot of work around human capital, around, you know, what the work force of the future is going to look like, how people will work in the future, how you source your personnel, how you build your business. Very cool organization.

Full disclosure, I do work with them on their Digital Transformation Council and on their Digital Marketing Strategy Council. So I do have a best interest in saying good things about them. But the reality is they’re really, really cool organization. They do some really spectacular research and they have a new report where they talk about how digital transformation is really going to work and, and how companies that are transforming their business are doing so successfully. That’s really the question, right? How do you do this successfully? How do you do this effectively?

And there are three really key findings that come from this report. In particular, I’m going to drill into two of them a little bit in today’s episode

  • One of those is that digital transformation has to be integrated into your business strategy.
  • And the second is that your digital transformation produces the greatest results for your business when it leads to business model innovation, when it leverages the opportunities that digital introduces. In other words, don’t half-ass it, right? What’s the old quote from "Parks and Rec?" It is better to do one thing, whole-assed than a whole bunch of stuff, half-assed right now.

I’ll come back to this in a minute, but this is really key and really crucial. And I think gets to this idea of why digital transformation is so important. This makes total sense in everything I’ve seen with the companies I work with.

So first. I take issue with the idea that it must be integrated within the business strategy, though I suspect this is something of a semantic point. And I’m gonna explain what I mean by that.

The working definition of digital digital transformation that I use is actually quite simple. When you look at Google, if you look at Facebook, if you look at Amazon, if you look at Expedia, Airbnb, Uber, folks like that, they don’t have a digital transformation problem. They’ve grown up in a world where digital always existed. So for you as a company, you have to ask yourself, what would your company look like if you were starting your business from scratch today and then making that happen? So to me, it’s not question of integrating your digital transformation or your digital strategy into your business strategy. It’s that they’re the same thing. They are fundamentally one and the same. Google Facebook, Amazon Expedia, Airbnb, Uber, all those guys take it for granted that digital exists and their business depends on that. If you were going to start your business today, knowing that digital exists, what would you do differently?

So, yes, that’s definitely saying it’s integrated within the business strategy. But it often means that they are moving entirely in lockstep.

Now I do want to say, when I talk about Google or Facebook or Amazon or Expedia or Airbnb or Uber, and I say that they don’t have a digital transformation problem, if we’re being completely honest, that’s not a hundred percent true. As digital has shifted, as what we mean by "digital" has shifted — and you can think mobile or voice or AR or VR or work from home, which is big right now — each of those companies has faced challenges either because customer behavior has also shifted or because new entrance have come into play, you know, Slack, GrubHub, whomever; Airbnb, in the case of Expedia.

If you think about when Facebook went public — and I will link to all this in the show notes — you may remember that they had quote-unquote "difficulties adapting to mobile." Now, this may seem like a long time ago. And in fact it really is roughly eight years ago since they went public Facebook and they were getting absolutely hammered in the press because they didn’t have an effective plan for monetizing mobile traffic for making money for mobile, which is how most people were using Facebook even eight years ago.

Microsoft also had the same problem with mobile. Think about all the number of failed business models that they tried: Windows CE, Windows Mobile, etc. to try to capture business and they failed. Expedia, and to a lesser extent Booking.com, has had a huge problem with Google — and again, to a lesser extent, with Airbnb — kicking its rear end, at least up until this current recession when hotels have come running back to Expedia and Booking.com because they need the help.

But the fundamental point remains digital existed for all of these companies in some form or other the entire time they’ve been around as companies. They didn’t need to adapt to digital. They didn’t need to transform. They built themselves up with digital, at least in the form it existed when they started, as a given. Their digital strategy and their business strategy have always gone hand in hand. They’ve always asked how do we, how do they find and help customers? How do customers look for help in the first place?

So given that let’s look at an example where somebody is doing this right now that’s really cool. Chris Walton, who goes by the handle @OmniTalk on Twitter, had a really cool piece over at Forbes that looked at Lululemon’s recent acquisition of Mirror. Mirror is this smart exercise video panel that you put on your wall and sums it up perfectly. Lululemon makes athleisure wear, right? Athletic wear that you wear for leisure and the like. And a lot of their businesses tied to fitness and, and also tied to retail. And as Walton says, they — Lululemon — are really envisioning a future where retail stores don’t exist. If you look at what’s going on right now with the growth of e-commerce, and if you look at what’s going on right now with people not being able to go into stores, and if you look at what’s going on right now with retail stores, even before the pandemic getting pummeled them, they’re saying if all of those trends exist, how do we continue to engage with customers, sell our products and make money? And so they’re focusing on being a brand that’s all about fitness. And Oh, by the way, here’s a digital platform through which we can a sell you content, which is Mirror’s current business model, and sell your products directly because you’re putting the product right in your home. It’s sort of their version of an Amazon Echo.

Now none of this means that retailers or stores won’t exist. What they’re doing is they’re hedging their bets and asking the question of what their business would look like If retail were to go away and working to ensure their future, if that actually does happen. That is, as my friends in Boston say, "wicked smaht." Like that’s a really good idea and a really good approach.

Will it work? Well, of course it’s too soon to tell. But they’re thinking about it the right way, of what would it look like if digital was the only way we talk to our customers and how can we own that experience?

Now I talked a couple of weeks ago in an episode about the fact that we’ve seen two years of digital transformation in two months. And this is kind of why what Lululemon is saying is great. "How do we become that company?"

Now, as I talked about last week, your customers expect you to help them. They’re stuck at home. They have expectations. They have needs. They’re looking to see who are the companies who are the businesses, who are the people who will help them, who will address those needs will make their lives better, where they are right now. And this is your opportunity, right?

So there are two things you have to do right at the beginning. One I talked about last week, which is to listen to your customers and understand their needs. And the other is to decide where you end up.

Now, in the last episode, I focused more on listening to your customers and understanding their needs. Even though that’s actually the second most important one. I did that because I wanted to give you something you could work on right now. You also really need to be clear on where you want to go as a company. I’d mentioned in last week’s episode, not to chase random ideas that aren’t good for your business.

If you decide where you want your business to be in 90 days, six months, a year, three years, five years, that’s how you ensure you don’t just chase random ideas. Because you will focus on the things or ideally you should focus, on the things that help you move towards those end states you’re looking for now. As you develop a strong understanding of where you want to be and what your customers need, then you’ve got a lot of options available to you.

You can buy capabilities like Lululemon is doing. And there’s loads of examples of that. We’ve got another one just this past week where Uber bought Postmates. They originally wanted GrubHub, but they lost that deal, which is "bad" because they want to get more into not just taking people from place to place, but taking things to people. This may actually work in Uber’s favor since Postmates, even though it’s a lot smaller than GrubHub, has a much broader base of the products that they deliver beyond just food. So this might be one where buying the capability that they were able to pick up is better for them than buying the capability that they originally shot for.
We’ll see how it plays out, but it’s, it’s pretty smart. It’s a way to go about it.

You can also look to own the customer relationship. And I’ve talked many times about how even small businesses can compete with Google or Facebook or Amazon or Expedia or whomever. And the way you do that is by bypassing these larger gatekeepers, by going direct to your customers. Digital allows you to do that.

I’ve also talked lots of times on the show that there are two ways you win on digital one is get big. And one is get niche and yes, there is such a thing as big niche. Think Lululemon with its focus on fitness or Etsy or Reverb — which Etsy owns — with their respective focuses on handcrafted goods or musical instruments and accessories.

Now, focusing on the niche, it’s an outstanding way to own the customer particularly if you can use digital in new or innovative ways to address those needs, which is one of the two things that this Conference Board report said you have to do. And what I’ve seen in the real world that you actually have to do. By the way, I want to be fair, my friend Mark Schaefer rightly points out that you never "own the customer." Notice I’m talking about how you want to "own the customer experience," not own the customer. All you can do in practice is connect with customers successfully enough to where they want to continue coming back to you to solve their problems. You don’t really own the customer. You just create experiences that they want to have again. And again. And again.

So what you want to think about and take away is that when we’re talking about digital transformation is it really is tightly integrated with your business strategy. In many cases, it is going to be a core component and a key driver of your business strategy. Just like I talked about a couple of weeks back in terms of what are the things driving e-commerce the fact that your customers need to work with you this way, and that is going to produce great results for you when you can innovate your business model, giving, given these opportunities.

How do you do that? You decide where you want to be six months, a year, three years, five years from now, and listen to your customers to understand their needs like I talked about last week so that you can connect those two things together. How do we get where we want to go by helping our customers and using digital to do it.

And as you take the steps to do that, that’s how you begin to transform your business. Digital is the driver. But at a fundamental level, this is not about "digital transformation." It’s about "business transformation." And increasingly it’s, about business survival.

Now looking at the clock on the wall, we are out of time for this week. I want to remind you that you can find the show notes for today’s episode, as well as an archive of all past episodes by heading to TimPeter.com/podcast. Again, that’s TimPeter.com/podcast. Just look for episode 295.

While you’re there, you can click on the subscribe link in any of the episodes. You find there to have Thinks Out Loud delivered to your favorite podcatcher every single week. You can find Thinks Out Loud on Apple Podcasts, Google Podcasts, Stitcher Radio, Overcast, wherever fine podcasts are found.
Just do a search for Tim Peter Thinks, Tim Peter Thinks Out Loud or Thinks Out Loud. we should show up for any of those.

I would also really appreciate it while you’re there. If you could provide us a positive rating or review, it helps new listeners to find us, helps them understand what the show is all about and not gonna lie, it makes a huge difference to people listening to the podcast.

You can also find Thinks Out Loud on Facebook by going to facebook.com/TimPeterAssociates. You can find me on Twitter using the Twitter handle @TCPeter. And of course you can email me by sending an email to podcast@timpeter.com. Again, that’s podcast@timpeter.com.

I’d also like to thank our sponsor. Thinks Out Loud is brought to you by SoloSegment. SoloSegment helps large enterprise B2B websites convert more customers with easy to deploy software as a service that automatically connects website visitors to the content they need to achieve their goals. SoloSegment does this using anonymous data and machine learning to ensure privacy compliance, address the needs of your anonymous visitors and improve the efficiency of your marketing team. You can learn more by going to SoloSegment.com. Again, that’s SoloSegment.com.

With that. I just want to say thanks so much for tuning in once again. I very much appreciate you listening. I know I say it every week and I hope it doesn’t ever come off like I’m just reading from a script because I’m not. I very much appreciate the fact that you will listen to the show every single week.
I very much enjoy getting a chance to speak with you. And I appreciate the time you take to listen. So with that said, I hope you have a great rest of the week. I hope you have a wonderful weekend ahead. And I’m looking forward to speaking with you here on Thinks Out Loud next time. Until then, please — especially with all this going on in the world — please be well, be safe and as ever take care, everybody.

Tim Peter

By

June 9, 2020

We’re in a Recession. What Should Your Marketing Team Do? (Thinks Out Loud Episode 291)

June 9, 2020 | By | No Comments

What should your marketing team do in a recession: Woman shopping on tabletLooking to drive results for your business? Click here to learn more.


We’re in a Recession. What Should Your Marketing Team Do? (Thinks Out Loud Episode 291) — Headlines and Show Notes

Well, the news we’re all been looking for is finally here: We’re officially in a recession. That of course is on top of the existing bad news about the global pandemic, social unrest, and a contentious political environment in the US — as well as many other places around the world. So, what should your marketing team do?

The good news is that there are a number of things you and your team can do. And they all start with the simplest of tasks: listening. This episode of Thinks Out Loud looks at how you and your team can listen to your customers more effectively, why that’s so important when we’re in a recession, and what will happen if you don’t do the right things with that information.

Want to learn more? Here are the show notes for you:

Relevant Links — We’re in a Recession. What Should Your Marketing Team Do? (Thinks Out Loud Episode 291)

Thinks Out Loud is sponsored by SoloSegment: SoloSegment increases large-enterprise, B2B website conversion with easy-to-install software that automatically connects website visitors to the content they need to see to achieve their goals. SoloSegment does this using anonymous data and machine learning ensuring privacy compliance, addressing the many anonymous visitors, and improving the efficiency of marketing teams. Visit SoloSegment.com.

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil PR-40 Dynamic Studio Recording Mic and a Focusrite Scarlett 4i4 (3rd Gen) USB Audio Interface into Logic Pro X for the Mac.

Running time: 17m 22s

You can subscribe to Thinks Out Loud in iTunes, the Google Play Store, via our dedicated podcast RSS feed (or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

By

June 2, 2020

Why We Need to Use Digital to Listen (Thinks Out Loud Episode 290)

June 2, 2020 | By | No Comments

Why we need to use digital to listen: People using phones to take photosLooking to drive results for your business? Click here to learn more.


Why We Need to Use Digital to Listen (Thinks Out Loud Episode 290) – Headlines and Show Notes

If you’re like me, you’re probably confused, angry, and sad at the moment. With the killing of George Floyd, the subsequent protests and riots, Covid-19, and recession all happening, it’s a challenging time for everyone right now. Business concerns seem trivial compared with these much larger challenges we face.

At the same time, it’s important to do what you can for your community. And digital provides some opportunities to make small, positive steps. One of its greatest strengths: its utility as a listening tool. And listening is probably the first, most important thing we all need to do right now.

This episode of Thinks Out Loud looks at why we need to use digital to listen. And how, maybe, if we listen, we might be able to make some positive changes in the lives of our customers — and more importantly — our communities.

Relevant Links — Why We Need to Use Digital to Listen (Thinks Out Loud Episode 290)

Thinks Out Loud is sponsored by SoloSegment: SoloSegment increases large-enterprise, B2B website conversion with easy-to-install software that automatically connects website visitors to the content they need to see to achieve their goals. SoloSegment does this using anonymous data and machine learning ensuring privacy compliance, addressing the many anonymous visitors, and improving the efficiency of marketing teams. Visit SoloSegment.com.

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil PR-40 Dynamic Studio Recording Mic and a Focusrite Scarlett 4i4 (3rd Gen) USB Audio Interface into Logic Pro X for the Mac.

Running time: 12m 56s

You can subscribe to Thinks Out Loud in iTunes, the Google Play Store, via our dedicated podcast RSS feed (or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

By

May 27, 2020

When Will the Recession End? (Thinks Out Loud Episode 289)

May 27, 2020 | By | No Comments

When Will the Recession End: Executive woman reading on tabletLooking to drive results for your business? Click here to learn more.


When Will the Recession End? (Thinks Out Loud Episode 289) — Headlines and Show Notes

It’s pretty clear we’re all living through a Covid-19 driven recession. And while we know that the recession will end, no one knows for sure when the recession will end. However, it’s probably safe to assume that it will last at least as long as an average recession, give or take. What’s more important is what you do now — for your customers and your business — to ensure you’re putting yourself in good shape both for the time being and when we finally come to the end of the recession.

How can you do that? The latest episode of Thinks Out Loud walks you through it. Here are the show notes for you.

Relevant Links — When Will the Recession End? (Thinks Out Loud Episode 289)

Thinks Out Loud is sponsored by SoloSegment: SoloSegment increases large-enterprise, B2B website conversion with easy-to-install software that automatically connects website visitors to the content they need to see to achieve their goals. SoloSegment does this using anonymous data and machine learning ensuring privacy compliance, addressing the many anonymous visitors, and improving the efficiency of marketing teams. Visit SoloSegment.com.

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil PR-40 Dynamic Studio Recording Mic and a Focusrite Scarlett 4i4 (3rd Gen) USB Audio Interface into Logic Pro X for the Mac.

Running time: 19m 16s

You can subscribe to Thinks Out Loud in iTunes, the Google Play Store, via our dedicated podcast RSS feed (or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.