How much testing is too much testing?
Got designers and engineers fighting over what's best for you site? Who's right? Read on, Big Thinker, read on...
Grow, baby, grow. Your traffic and your business. (Small Business E-Commerce Link Digest – 3/13/2009)
Getting traffic might not be easy. Especially now. But you can do it. Here's how.
Is Testing 41 Shades of Blue a Good Idea?
A/B testing is always the right thing to do. Can you go too far? See what Google does.
Making it happen (Small Business E-Commerce Link Digest – 2/27/2009)
Getting people to buy in this market is going to take work and a culture of optimization. Here's how to do that.
How do you know what to test first in A/B tests?
Knowing what to test is just as important as wanting to test in the first place. Here's what you need to do.