Google seems scared. Customers seem ready to jump. Behaviors are shifting fast and furious. While I tend to think Google is in the best possible position to win the AI…
You may have heard me say that “gatekeepers gonna gate.” Well, Google’s AI Mode shows exactly what that looks like in practice. AI Mode is so disruptive to the way…
Google’s AI Mode in search, to put it bluntly, sucks. At least it does if your job is to drive traffic and revenue for your business. We all know that…
Your business likely depends on Google, whether you like it or not. The whole reason I’m so focused on the role of gatekeepers — and how you can bypass them…
Google faces the most serious challenges in its history right now. And any stumble Google suffers also hurts your business. Organic search, paid search, local search, metasearch, product search, and…
