Image Image Image Image Image Image Image Image Image

Tim Peter Thinks

Interested in the latest news about Tim Peter & Associates? This section rounds-up press mentions of Tim and the team.

Tim Peter

By

July 7, 2016

How Digital Marketers Deal With Shifting Landscapes Explained by Tim Peter in Hotel News Now Interview

July 7, 2016 | By | No Comments

Want to drive more direct bookings to your hotel? Click here to learn more


Digital Marketers Deal With Shifting Landscapes Explained by Tim Peter in Hotel News Now Interview

Digital marketers are having a hard time trying to lure the best marketing talent to the hotel industry. Tim lends a helping hand on what he knows to be true about the situation,

“Many times hotels are willing to pay a price to get guests that first time,” said Tim Peter of Tim Peter & Associates. “But what the best hotels know is that instead of paying somebody else [such as an OTA] you can use that [spend] in-house and make that investment in your own talent and Web presence.”

You can read the rest of Tim’s comments and the full article here.

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

June 30, 2016

Tim Peter Helps Hotel News Now Explain 5 Myths About The Search Universe

June 30, 2016 | By | No Comments

Want to drive more direct bookings to your hotel? Click here to learn more


Tim Peter Helps Hotel News Now Explain 5 Myths About The Search Universe

There appear to be many misconceptions around search and how it works best for hotel marketers. Plenty of hotel marketers are searching to find out what’s fact and what’s fiction. Tim Peter, President of Tim Peter & Associates shares his knowledge of search and how to appropriately increase traffic through different social media. For instance Tim explains,

“Things that make you do well in search are the same things that will attract views (on social).”

He continues with thoughts on Google AdWords,

“AdWords falls into SEM (search engine marketing), and SEO really lends a hand to rank higher [in paid search],” Peter said. “Generally I suggest using a mixture of both SEO and AdWords to make certain utmost coverage in SERPs (search engine result pages).”

You can read the whole article on Hotel News Now here.

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

February 15, 2016

HSMAI Appoints Tim Peter To Americas Board Of Directors

February 15, 2016 | By | No Comments

timpeter-headshot.pngHSMAI announced their 2016 Americas board of directors featuring a sensational group of hospitality sales and marketing professionals. Among those named to the board is our own Tim Peter, President and founder of Tim Peter & Associates.

Said Peter,

“I’m thrilled to join HSMAI’s board this year and look forward to working with industries thought leaders to help shape the future of this important organization”

You can read the link here.

Tim Peter

By

August 6, 2015

Global Expert in Digital Strategy Tim Peter in Bogotá, Colombia

August 6, 2015 | By | No Comments

Global expert in digital strategy Tim PeterCompanies around the globe continue to recognize the importance of data and digital as they market and grow their businesses. Our own Tim Peter, president of Tim Peter & Associates, received some fantastic insights into exactly how significant a role digital plays in Latin America in a keynote address he provided at ID Interactive’s recent #KeepItDigital conference in Bogotá, Colombia. Tim spoke about using data to measure the effectiveness of your marketing activities and solve your customer’s problems. Several media outlets in the Bogotá area covered the event and provided the following articles.

In their write-up, IAB Colombia noted:

“Tim Peter, a global expert in digital strategy and operations, says the main idea of this mega-trend is to reduce uncertainty in answering the big questions that companies have on their consumers.”

The original, in Spanish, reads,

“Tim Peter, experto mundial en estrategia y operaciones digitales, afirma que la idea principal de esta mega tendencia es reducir la incertidumbre al responder las big questions (grandes preguntas) que tienen las empresas sobre sus consumidores.”

The same article also ran in Colombia in digital marketing blog Revista Gerente Pyme.

Publicadad & Mercado also picked up the story, stating,

“At an event held in Bogotá, attended by Tim Peter, global authority on digital strategy and operations, the expert said that the main idea of ​​this mega-trend is to reduce uncertainty in answering the big questions that companies have about their consumers. Similarly, he stressed that ‘although content is king, the data is the crown jewels.'”

The original, in Spanish, reads: ‘En un evento realizado en Bogotá y el que contó con la participación de Tim Peter, autoridad mundial en estrategia y operaciones digitales, el experto afirmó que la idea principal de esta mega tendencia es reducir la incertidumbre al responder las big questions (grandes preguntas) que tienen las empresas sobre sus consumidores. Del mismo modo, hizo énfasis en que “si bien el contenido es el rey, la data es la joya de la corona’.”

You can read more from Tim on data as part of your digital strategy here on the blog as well as see other press coverage here. And if you’re interested in having Tim speak at your event please click here.

Tim Peter

By

January 10, 2015

5 Hotel Marketing Trends for 2015: Tim Peter in Hotel News Now

January 10, 2015 | By | No Comments

Tim Peter in Hotel News NowHotel News Now recently covered Tim’s webinar about 5 hotel marketing trends for 2015. Tons of great takeaways in the piece. For instance, here are Tim’s thoughts on the state of the industry overall:

We’re in the good old days. Right now is as good as we’ve seen in quite a while and probably as good as we’re going to see for quite a while,” he said. “Hopefully things will be a little better in 2015, but you never know when the economy is going to turn again, so we really want to take advantage of when things are actually going really well.”

On mobile in the research and booking process:

“In reality, your hotels typically house more devices every night than guests. And that has a real impact on what your guests’ expectations are all along their find, browse, shop and buy process,” [Peter] said.

He said context is important to the connectivity conversation. For instance, hotel marketers need to think about where their guests are when they access information, what is most important to guests within those contexts and how marketers can use that information to drive consumers to book.

On content marketing:

“Peter said marketers need to cut through the clutter and create content that is:

  • snackable: simple text, easy to read and easily scanned;
  • shareable: use imagery to convey your brand because images sell; and
  • sharp: content should be large, bold, clear and should answer customers’ questions quickly.”

On big data and enabling customer insights:

“Guests are leaving digital footprints. That data is the crown jewels because it gives access to deep customer insights into what your customers really care about,” he said…

Peter said marketers should be willing to start small. “This isn’t about big data; it’s about big questions. What are the things that matter to your guests? What are the questions that they have? And how can you use the data that is created to help them answer those questions and help them make a booking decision?”

There’s lots more terrific stuff, too, about understanding context and helping guests throughout the browsing, booking, and stay. Make sure to check out the whole article here.

If you’d like to learn more about these topics, check out this list of The Top 14 Hotel Marketing Posts of 2014 .

Interested in learning even more about the future of hospitality e-commerce and marketing via the social, local, mobile web? You should register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” Developed specifically for hotel and resort marketers, the lessons can help your business adapt to the changing guest environment. You can get your free copy of the report here.

And take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2015: Three Key Trends Driving Your Hotel Marketing Next Year” here:


(And, yes… you can hire me to speak at your next event, too).

Finally, you might also enjoy some of our past coverage of the social, local, mobile web and what it means for your business, including: